Promoting your business online in 2021 – Prepare for December

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Welcome back to our series promoting your business online in 2021, where we share some tips to help you having a successful online marketing campaign. The last two posts were about preparing for October and November, today we take a look into December. This will conclude the preparation phase, next week we will provide some tips how to look at the first data from our campaign, which we started in September. If any of the post helped you with your campaign feel free to like, share and leave a comment.

Just looking back to our post from November, were we already talked about Black Friday and Thanksgiving in the US. With those two events we kickoff the holiday season and should have enough budget available to invest heavily into our campaigns. By the end of November we also have analyzed and adjusted our target groups. At this point we like to remind you, our campaigns are designed to increase sales, not necessarily followers on Social Media. Therefore we will be hard on the target groups, which we will talk about in our next post. The goal is to have the highest rate of return of investment.

In our posts about budget calculation and distribution we already mentioned the division of our overall budget. If you have followed our advice you should have by the end of November and during December a much higher advertisement budget available to catch shoppers for various holidays. In December we have of course Christmas, Boxing Day as well as Hanukkah and Kwanzaa. There are a few more and the assumption people will buy gifts for their family and friends as well as for themselves is very high. We therefore should do our best to be very active on Social Media and adjust our advertisements accordingly.

Depending on your own preferences you may want to create images for the season, definitely adjust your keywords and get into a more festive spirit. Adjusting your online store and perhaps have some special sales events. The 12 days of Christmas is very popular, Christmas Calendar or maybe you have special deals for other celebrations.

With the lower investment at the start of the season, you will have enough advertisement power for the time the most people shop and we hope you will see a very good return of investment. The goal for the previous posts was to get you prepared so you can concentrate on sales, shipping and customer service during the most busy time. When everything is planed you should only invest a few minutes to make adjustments like exchanging an image, publishing an update or answering a comment. From End of November until your campaign is over your should not need to adjust your budget again. The only budget adjustment you might want to do is around the 20th December. If shipping X-Mas Gifts in time for Christmas is almost impossible. To reduce disappointed customers you might want to reduce your budget and let the campaign run out to the end of December.

So far we have published every week an update for you and hope one or maybe even more of our tips were useful for your campaign. Next week we will take a look at the first data from September and give you some advise how to use the data to adjust your campaign. We will have more updates during the season, designed to be more of reminder and lighter to accommodate your busy sales season.

As we mentioned in previous posts, our advise is written more general. Not every strategy fits with your unique situation. But we hope many of the posts we published were at least helpful and pointed you into the right direction. Obviously we also hope our advise increased your confidence in us and encouraged you to reach out if you need our assistance.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Prepare for November

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To be prepared will allow you not only to stay ahead of the season, but also saves you time when you are getting busy with selling, shipping and customer service. Welcome back to promoting your business online in 2021 and we hope our series has helped you out so far. Today we are looking into November and see what we can prepare in advance to make it easier in our marketing campaign in Fall / Winter 2021. In our previous post we looked at October and today we are going to see what November might have in store for us.

November will for most kickoff the real holiday sale season. If you are on a tight budget a good idea is to have enough advertisement budget available for mid November until the end of the season. If you need some pointers check out our other post in our series promoting your business online in 2021.

September and October should allow you to predict where your customers are coming from. It is important to remember our goal is to increase sales, not necessarily our followers on social media. So our ads will in November look more like “special deal” and “holiday sale” and less “join us on …”

Depending on your region and target market you may want to have a special deal for Thanksgiving and Black Friday. As mentioned in our previous post it is a good idea to start a week before leading into the special day. For Black Friday you can have some additional items ready to be sold for a discounted price to gain more customers. Depending on your products you might want to “bring back” items form previous seasons to sell them at an extra discount.

November is also important to get prepared for December. Right after Black Friday you should switch your ads to accommodate the X-Mas season. Besides the keywords you use to support your store, make sure to add keywords such as Christmas Gift Ideas, Presents and other related keywords into the mix.

Some stores like to have a special event leading to the last day of special sales. Like a 12 days of Christmas or Christmas calendar, with a new item on sale every day.

Like October, we can split November in two half. We went into more detail about budget distribution in a previous post. But in general the first half of November can run with the same budget as the second half of October, allowing you to have a much larger budget available for the second half of November and December.

The traffic data from September and October should allow you to tighten the target group even more and hopefully allowing you to increase the return of investment. Keep in mind from our ads are focusing on sales, not finding new markets. Aiming for a tighter target group for your ads is therefore advisable. While you can still aim for both during September and perhaps even October. Late November is all about getting the most customers and sales.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Planing out October

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Welcome back to our series promoting your business online in 2021. We hope you had an excellent start with your ad campaigns for September and hope our previous post helped you out. While running the first campaign in September we like you to stay ahead during the season by providing some suggestions for the upcoming months. Today we take a look at October, what content you might want to prepare and how to slowly change your focus from gaining brand awareness to sales.

As always we have to make this post more general and your individual situation may not apply hundred precent to what we suggest. But we believe it will be beneficial regardless, even if you consider implement it in the future. We are more than happy to talk to your individual situation and offer free initial consultations. Just give us a call or use the link at the end of the post.

If you have been following our series so far you know that September is mainly to gather data for the upcoming season and to improve the algorithm on a minimal budget. October will provide you with opportunities to test your campaign on one or two events. Depending if you are selling your products to Canada or not, you can will have Halloween available. If you have customers in Canada you may want to consider having a special deal at Thanksgiving, which is celebrated in Canada in October.

A good strategy is to start your ads the week leading into the holiday with updates related to the events. In case of Halloween you most likely have already a strategy for your online shop. For the ads you created on Google you can switch images out to make them look more Halloweenie. Just create the images in advance, go into your Google Ads settings and switch out or add images that are in the Halloween spirit. Just make sure to remove them again after the holiday is over.

Depending on the strategy you follow for your ads, you may want to make sure you adjust your ad budget accordingly. Regardless which strategy you decided to follow. The first half of October is still less busy as the second half. As soon as we get into the second half we will have to make adjustments and this is where the first data from September can helps us out. The guidelines we provided in previous posts were designed to predict the holiday season, the data we gain during September will allow us to make smart adjustments.

Next week we will take a look at November. Staying ahead of the season and creating the content in advance will allow you to have additional time for customer service, shipping, returns and taking care of your sales cycle. Using the time now to get as much content prepared can save you time during the most busy season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Starting the Campaign

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We have reached September and can launch our online advertisement campaigns. Welcome back to our series, promoting your business online in 2021. The previous posts were designed to help you be prepared to kick off the holiday season successfully. We posted about keyword research, audience and platforms, analyzing, calculating and budgeting your online advertisements as well as tips for advertisement distribution for the upcoming season. Today we like to recap the last posts, help you to connect the dots once more and outline what the next months will look like.

September should start with a low budget to get things going. We will use this months to start building awareness for the products we are about to sell, help the algorithm to aim at the right target audience and also collect the first data to analyze so we can make adjustments during the season.

The keywords we researched should outline what content we produce to help our online ads. The combination of the right keywords for search engine advertisement plus blogposts and hashtags should increase the traffic to our store. There are several strategies you can follow and this largely depends on your situation. But your main goal should be increasing sales, which means including keywords that have been driving traffic to your site in the past should be favoured. Also limit the number on keywords, focus on traffic for sales, not gaining followers on social media.

A well balanced combination of high value to mid value keywords is in many situations advisable, especially if you have already a more established WebShop. Most important is to keep in mind that the content you produce should have value to your audience. Avoid writing blogposts just for the sake of including as many keywords as possible. Look at the value you can provide to your clients and then see if you can somehow add the relevant keywords into your post. Keep in mind you are posting more than once during the season, so you don’t have to add all keywords into one post. Because we are aiming for more sales this season we can and should have a shorter list on keywords we can repeat in future updates.

Posting on Social Media should move from brand awareness to sales. September is still a good month to do both very balanced. In October, especially more to the end of October, you may want to shift the focus more to sales updates and less brand awareness.

Our last advise for September is to let the online ads run as you created them. Even if it is tempting to adjust the target, budget and perhaps the content. Try to let the algorithm adjust to your ads without tempering and only make adjustments if there is a very big issue. September will give you the base line you need to see if your traffic increases in October, which platform to favour and how to react during the season. September is therefore mainly to collect data and let the algorithm work into your favour, which should provide you a better return when it really counts.

We hope our series is helping you and your business. We would be happy if you consider liking, sharing and if you have a question perhaps leaving a comment. We like to wish everyone a successful start into the holiday season. 

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Distribution Online Advertisement Budget

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Today we will look at strategies for distributing our online advertisement budget for the holiday season. In our previous post in our series promoting your business online in 2021, we covered a way to quickly calculate our available budget for different platforms.

As we did in our previous posts we like to mention the advise we share in our series is primarily aiming for increasing sales during the holiday season and might be especially useful for small business owners and smaller online shops. With this out of the way let us dive into our topic for today.

Distributing your available budget equally during the entire season is certainly a strategy you can use, but may not give you the best return. Adjusting your budget and keep some extra money for special events during the holiday season is more advisable.

First we will take the budget we calculated last week to use it for our example today. We had calculated the following:

  • Google $19.14 per day
  • Instagram $16.75 per day
  • Facebook $11.96 per day

We advised to have a minimum of $10 per day available for the time between the 1st September until the 20th December (111 days).

At this point we like to mention that each platform has an algorithm that will need to run for a bit before you get the best results for your investment. We therefore use September to establish a base line and spend $10 per day per platform.

October has several options, depending on where you are located. If you are advertising to shoppers in Canada you may want to consider increasing your budget for Thanksgiving, which is celebrated in Canada in October. The second holiday you may want to increase your budget for is Halloween. But if you think either one or perhaps both holidays are not relevant for you, keep your budget at your set minimum and invest more later.

November has the US Thanksgiving, Black Friday and also Cyber Monday. Depending on what you are selling those 3 events are important opportunities to push your ads bit more. It is advisable and might be the easiest to manage for smaller businesses to increase the budget a week before the event and go back to a baseline afterwards. Because we have saved money in the previous months we can now increase our budget even more as if we would have set the budget to a fixed setup based on the calculation we mentioned earlier.

December is where the big push happen. From the first day of December to the end of our campaign, in our case the 20th December, we increase our budget and spend what we have left for our ad campaign.

After establishing a baseline we can now look at different options within our strategy and see how to distribute our budget. In any case our goal is to increase sales, meaning we will also have to factor in a certain flexibility and willingness to adjust our strategy accordingly.

When starting with a baseline and returning to it when a push is over, you have even a larger budget available for a platform such as Facebook, which had a tighter budget available to begin with.

Speaking of Facebook, let us now look at a possible budget distribution strategy for this platform. Based on our example we have $11.96 available per day. (How we calculated that was mentioned in our previous post). Since it is not making a big additional dent into our overall budget we will calculate with $12 per day. We decided to increase the budget for Facebook for the two weeks in October (Thanksgiving Canada and Halloween) to the $12 per day and keep $10 per day as our baseline. By the end of October we have spend a total of $496 for our ads on Facebook. In November we have 18 days with $10 per day, bringing us to a total of $676 spend so far. Our budget for Facebook for 111 days at $12 a day was $1,332 minus $676 we have already spend gives us a budget of $656 for the remaining 32 days, which would be $20.50 per day. We now have managed to have a much larger budget available at a time we like to push our products, while also helped our ad campaign to get the most out of the algorithm.

For Instagram we calculated $16.75 per day, again please check our previous post to see how we calculated the available budget. We start September with the same strategy as we did with Facebook, meaning we invest $10 per day. For October we decided to use $15 per day and not increase the budget for Thanksgiving or Halloween. In November we will stick with the $15 per day for the first 18 days and increase our budget to what is left until the end of the planed campaign. Let us do some math now. Our overall budget is $16.75 per day for Instagram. We plan to run our campaign for 111 days which get us a total budget for $1,859.25 in total. September reduced our budget by $300 and we spend between the 1st October until the 18th November $735 in total. Our remaining budget for the rest of our campaign is therefore $824.25 total. We divide that by 32 days and have $25.75 per day available. 

To mix things up we will look into a different strategy for Google. We again have 111 days for our advertisement campaign, starting on the 1st September until the 20th December. We calculated last week that we have $19.14 per day available, which equals a total budget of $2,124.54 for Google ads. Our thought process for the different strategy is to get the sales from Social Media for the holidays in October and November. We use Google to support our Social Media campaigns and push sales between Black Friday and the 20th December, to catch as many Christmas shopper as we can. So we divide our budget like this:

  • September $10 per day, a total of $300 for this month.
  • October 1st to 15th we go with $10 per day ($150 until the 15th October)
  • Rest of October increase to $15 per day ($240 for the rest of October)
  • November until 12th November $15 per day ($180 until the 12th November)
  • November 13th to 26th (Black Friday) $20 per day ($280 for mid November)
  • From 27th November until 20th December $40 a day ($960 for the rest of the campaign)

Using different strategies for different platforms is in many cases advisable. Which one works best for you is hard to predict without knowing your business. But we hope our ideas help you to develop a strategy that works best for your business for the upcoming holiday season.

Our series will continue with useful tips during the season. Keep in mind the budget we calculated in the past two episodes should be a guideline for the season, not an unchangeable fact. There is a chance you see an increase in sales, allowing you to run additional ads. Or maybe one platform is underperforming and you decide to pull the budget away and add it to another platform instead.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Calculating Online Advertisement Budget

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Last week in our Blogpost series about promoting your business online in 2021 we talked about Audience and Platforms and how to categorize them based on followers, likes and other factors. In this post we will show you how to use the information from the previous week to calculate a decent Online Advertisement Budget.

Before we get started let us not forget to consider running ads on Google. You may also have relationships with other platforms where you like to run separate ads. To make it simpler we will focus in our example on Google and Social Media.

Based on the ranking of the social media platforms we explained last week, you will have a good idea where your budget will reach your audience best. It is now time to put that knowledge to use. First advise we like you to follow is to calculate with at least $10 per day per platform as your minimum advertisement budget. If you can afford more as your minimum even better.

In our example we will have Google, Facebook, Instagram, Pinterest and TikTok, which brings us to a total of 5 platforms. We therefore need to calculate with $50 per day. Our ads for the Holiday Season should start in September to help with the algorithm. It will also allow us to make our first adjustments before the season really begins. We will aim to end the campaign on the 20th December, to have last minute sales we can still ship in time. So between the 1st September and the 20th December we have 111 days. Our first calculation is therefore easy 111 days x $50 = $5,550 for our overall budget.

Next we will look at the different platforms and rank them based on the method we described in our last post. The reason we have Google as the top platform on our list is because search engines have given us a better return of investment for the type of ads we are running during the season. We therefore assign to Google a fixed 40% and will assign the rest to the remaining platforms. In our example the list will look like this:

  • Google 40%
  • Instagram 30% 
  • Facebook 15%
  • Pintrest 10%
  • TikTok 5%

Right away we can see TikTok will end up with a very small overall budget and if we divide that by 111 days we realize the platform is way below our $10 per day rule. As long as we can not increase our overall budget we will have to eliminate TikTok from the list and adding the budget to the remaining platforms. Repeat the elimination process until you are able to run an ad for a platform for at least $10 a day. We did that with our example list too and after eliminating the least performing platforms our final list will look like this:

  • Google 40% ($2,220.00 / 111 = $19.14 per day)
  • Instagram 35% ($1,942.50 / 111 = $16.75 per day)
  • Facebook 25% ($1,387.50 / 111 = $11.96 per day)

Please keep in mind this is just a simple example to calculate an overall advertisement budget quickly and is primarily aimed at small business owners with a very limited budget. However, the calculation today should allow you to get an overview and increase your success rate for your ad campaign during the holiday season. 

After we have calculated our overall available budget for each platform we are now one step closer and can use the information from today in our next post. Next Wednesday we will concentrate on distributing the budget effectively over the holiday season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Audience and Platforms

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Welcome back to our Blogpost series, promoting your business online in 2021. Last week we looked at Keywords and provided some tips. You can click on the link to see what you might have missed. Today we like to take a look at the best platforms for you to run ads for the upcoming holiday season.

teccrab presents: Promoting your business online in 2021

Quick note, we designed this series to help smaller online shop owners to increase sales during the upcoming season. However, we believe many of the more general advise can also be useful for other businesses. If our advise helps to improve your current strategy or perhaps even helped you to create one for your business, please leave a like or comment and share the post.

A good strategy for small businesses with only a handful of followers on Social Media is to run ads to increase those numbers. However, during the holiday season you may want to put your advertisement budget to better use and increase sales instead of followers. Our advise for the upcoming posts should allow you to invest your budget more efficiently.

Today we like to give you some tips to analyze your current Social Media situation to make better investment decisions for your online advertisements. Look at the platforms you are using at the moment and analyze how each of the platforms are performing. Which Social Media channel is the one your audience is engaging the most? Which one is second and if we have even more we go down the list until we have a ranking of all of them. The criteria we feel are the best to rank your Social Media Platforms:

  • Followers, Subscribers, Fans
  • Likes on Updates
  • Comments on Updates
  • Sharing Updates
  • Direct Messages

You might manage a platform with a lot of followers, but zero interaction. Meaning no likes, shares or comments. On the other hand there might be a platform where you have only a few followers, but a lot of engagement. So your audience is sharing, commenting and liking your updates. Based on a combination of the criteria mentioned above you should start your ranking list.

Sidebar: If a platform has a lot of followers and we run ads there, the chances are high the connections of our followers might see our ads and buy our products. On the other hand, the platform with only a few followers and a lot of interaction might share the ad. Leading to their connection seeing our product, reducing costs for running the ad. Either way might work. But our goal today is to get the most out of our investment for our online advertisements during the holiday season 2021.

Some other factors to consider to make the list even more accurate are location of our followers, age, gender and interest. But if you have been growing your audience more organic and not paid for followers, you can easily ignore those factors to build a list more quickly. If you however like to consider those factors and still want to have a quick list we advise to simple reduce the number of followers you don’t want to count from the overall follower number.

Another very important factor for your list is obviously sales. If your online shop allows you to track those numbers, add them as criteria to the list. No need to invest in ads for a social media platform where you already know the return will be very low. If your online shop is not tracking those information we advise you to change that. You can use Google Analytics, but many online shop platforms already have a tracking system in place. Running both will allow you to get a better picture.

In our next post we will talk about calculating an online advertisement budget followed by distributing this budget based on the list we created today, in combination of the details from next week. If you followed along so far you should be well prepared for the next steps.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Keywords

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Our first post in our series promoting your business online in 2021 is about keywords. If you have already been tracking your keywords you certainly be aware which to use and the importance of implementing the right keywords into your online activities. But if you just started, this subject can be a bit confusing. Some keywords might be more obvious than others. For example, if you are selling shoes, you want to use keywords related to shoes. But some keywords are used by too many, while others might put you into a more niche position. Finding the right keywords is important. One great tool that can help with keyword research is the Google Keyword Research tool. You can start by adding one keyword or short phrase, Google will suggest some related keywords and the more you add the more related keywords you will find.

The next step you should consider is to filter keywords and make a list of keywords you find are the most relevant to your business. When crating a list we advise to sort them into three groups. 

Group number one are essential keywords, those will be keywords that describe the product you are selling. Let say you sell amazing BLTs. Your essential keywords would be Bacon, Lettuce and Tomato. 

The second group are supporting keywords, which would be indirect related to your main product. So in the case of the BLT we could use Food, Lunch and Dinner as supporting keywords. 

Last are seasonal keywords and those are relative easy because we know the upcoming holidays. So we would use Thanksgiving, Black Friday, Christmas as seasonal Keywords combined with Gift Ideas, Sale, Presents and so forth. 

Based on your keyword list you will have to decide what kind of content you can prepare for the upcoming season. Some keywords might be useful in a Blogpost, some might work well as hashtag for social media and other might be useful to add to your online advertisement campaign. Pick some keywords you like to push on every single platform, but keep it to a manageable number. 

Depending on the platform the number of keywords varies. Blogposts might be an easy way to include many keywords, but as a tip here we like to advise that quality is better then quantity. Keep in mind you want to use the Blog as platform to provide valuable information to your customers and not spam them with irrelevant content. Just because you like to implement as many relevant keywords into your Blog to attract search engines will not move your products.

On Social Media Platforms you should consider reducing the number of hashtags to a maximum of three. More than that will in most cases look overwhelming to a human eye and most certainly not get the result you desire.

If you have a few keywords relevant to your business and use them on different platforms for a while, you will see that search engines make more meaningful connections. Your goal should be to help search engines to connect your website with relevant keywords. Valuable content on Blogposts, that might get shared by your audience, using Social Media in a smart way, plus well placed advertisement should lead to positive results.

In regards to online ads we like you to be aware they will not get you results over night. A well thought out strategy and the knowledge that a good advertisement campaign will take at least 3 month to be considered successful or a failure should be kept in mind. With that being said, make sure to stick to your keywords for a longer period of time. Imagine you start with one keyword, think it is not working and decide to replace it, right at the time the algorithm of the platform you use picked it up and associated it with your business. Wouldn’t that be unfortunate? 

We understand not everyone has a large budget available and can run a lot of great advertisement online at the same time on as many platforms as they please. But keep in mind you would waste even more time and money if you invest into one group of keywords and stop right at the moment they would have worked out for you. Online Ads will take time, especially with a small budget. However, if your ads are not doing anything for your business you might advertise on the wrong platform, use the wrong keywords or have perhaps created a to specific target group. Knowing when to adjust is as important as it is to let it run.

Next Wednesday we will take a closer look at the different platforms you can run your ads on.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021

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We are happy to announce a new series of promoting your business online. It will include useful tips to help for running a successful online advertisement campaign in 2021. We believe especially small business owners will find valuable information in our series, even if you have only a small advertisement budget available. Today we like to outline the content you can expect in the following weeks.

Before we get started a short Disclaimer. There is no “fits all solution” when promoting or running a business. Also every investment comes with a risk. The advise in our upcoming series about promoting your business online in 2021 is primarily aiming to help online shop owners to increase their traffic during the holiday season. However, not every online shop is the same and our strategy might not fit your situation. We therefore can not guarantee any success when following our advise, even if we believe many will benefit from our blogpost series and able to run a successful campaign. With this out of the way let us give you an outline of the upcoming content.

For consistency we have planed to published each post on Wednesdays, starting next week. The first post will be about Keywords and Keyword research. We will give you some advise how you can categorize your keywords to have an easier time to implement them into your online strategy. The week after will be about target audience and platforms you might want to consider for the upcoming holiday season. The next two posts will be about calculating and distributing your online advertisement budget for all the platforms you might want to include into your overall strategy.

When you have followed our posts in August, you should feel prepared for September. We will continue updating you during the season with tips what to look out for, how to make adjustments, what details to analyze and even how to use the data gathered to improve your campaign in the future.

If you are a small business owner, who is located in Canada or the US, and you would like to get some feedback about your planed strategy in 2021. We offer free initial consultations where we analyze your situation and give you more tailored feedback and advise. 

Hopefully you will find our tips useful and consider our services for this season our in the future. 

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

How are we doing?

Posted on Updated on

It has been a while between our last post here on wordpress.com and our update today. As it has many others, 2020 did hit us very hard. Projects we had lined up for the Spring and Summer of 2020 were canceled and some businesses we worked with even had to declare bankruptcy. For a long time we were not sure how we can turn the tables and needed to make some significant changes. First we partnered with IONOS and with Shopify, allowing us to build attractive packages. Our first client for one of our new service packages was Style of Life Canada (styleoflife.ca). We helped them setting up a basic online store with Shopify. We advised them to build a solid structure, supported them with training and guided them with online marketing solutions and consultations. The team from Style of Life is very committed, environmental friendly and family oriented. Their values are very much in line with our own, which made it really easy for us to get behind their vision.

The new packages we were able to develop will allow smaller businesses, like Style of Life Canada, to take advantage of professional support for an affordable price. It combines the development of a basic store, training and ongoing support, guidance and consultations for up to 36 months. Our fee is calculated based on the length of the agreement, we combine the initial development cost, training and setup, add useful services such as support to build online marketing strategies, consultation, coaching and more and divide everything into an affordable monthly fee, allowing even small business owners to take advantage of having professional team on their site.

Another project we like to announce today, is our upcoming series of Blogpost. We will be publishing tips for promoting your business online in 2021. The series will be most useful for any shop owner, but we believe also helpful for other business. In our next Blogpost we will reveal an outline of what you can expect. We have planed to publish a new Blogpost for you every Wednesday.

Last but not least we like to share some details about teccrab inc.

Our phone number has changes about a year ago to a toll free number. You can reach us at

+1 833 TECCRAB that is +1 833 832 2722

We have been more active on LinkedIn lately. You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

If you like to checkout our website you can find us still at http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for them. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry