Promoting your business online: Online Marketing

In our previous post in our series of “Promoting your business online” we talked about some steps you should consider when you are going to develop a website for your business. Today we would like to talk about Online Marketing and like to give you an overview what to do after your website is ready. Online Marketing starts more or less already when you are developing your website. You may have heard the term SEO, which stands for Search Engine Optimization and is important to make sure that a search engine such as Google, Bing or Yahoo actually finds your site.

But Online Marketing is so much more and includes developing strategies for your Social Media Activities, Online Advertisement, Videos and your entire Public Relations you do online. So where to start you may ask and we would like to try to point you into the right direction with this post.

1st Question: Your Website
Remember that you won’t have any traffic to your brand new website, except from yourself and your developer in case you have one. A good idea is to make sure the content on your site describes what your company has to offer. Make sure your website is optimized and easy to navigate. If your site is ready start submitting your website to search engines to get listed. Make sure you have important information on your site such as a sitemap, disclaimer and contact details. Google as well as Bing have so called Webmaster Tools which are very useful. You also should think about using Google Analytics to keep track of your traffic.

2nd Question: Budget
Make sure you have a budget for Online Advertisement and other Online Marketing Activities. If you have a developer on your site you may already have a starter package included to help your site getting a boost. If you want to try it yourself we recommend starting with a small budget to collect some data and increase the budget a little bit after the first month. Be aware that you probably won’t get any new clients when you run an ad for just a few weeks. But you should see a return after running an ad for 3 month. Many small business owners are not aware that Video Advertisement isn’t as expensive as it seems. Our CEO has published an article about this topic on LinkedIn which you can find here: “Why you should consider Online Video Advertisement”

3rd Question: Platform(s)
There are several platforms that might fit your business better than others. Make sure you are investing in the right once but be open to experiment with other options if you have the budget for it. Diversity is the key and better than putting all your money into one platform and hope for the best. If you are not sure which platforms are the best for your business we offer free consultations to help you finding the right once for you. Running a few ads on Bing or Google is for sure a good idea as well as starting building an audience via Facebook, Twitter and other social media platforms.

We hope our tips helped you to get an idea what to do. If you have any questions or would like to see what we have to offer visit http://teccrab.com