In one of our previous posts about Promoting your business online we talked about Social Media in general. Today we would like to take a closer look on Facebook and why you should consider having a Facebook Page even if you are a B2B focused business. Let us start with some basics first.
Profile vs Page vs Group
Many are suing Facebook without knowing that there are some differences depending on how you want to use Facebook. We often saw business owners starting with a Facebook Profile instead of a Page. We therefore would like to explain the differences real quick.
A Facebook Profile is basically the account you need in order to use Facebook. A profile is just you, not your organization, just you. Facebook Profiles have a different protection when it come to updates and your privacy in general. You also need to have a Profile to login to Facebook.
A Facebook Page is your organization. You can give rights to others so they can publish updates, create events and answer comments or messages for you in the name of your organization. A Page is the right way to promote your business on Facebook. Updates published on a Facebook Page can also be seen even if a user is not logged into Facebook.
A Facebook Group is a space you can create on Facebook where you can exchange ideas. You can create a closed Group and invite others to join or have an open one. You could use it to build workgroups to exchange ideas with others while working on a project.
Why using Facebook?
It is the biggest social media platform at the moment. Having a page on Facebook can be very beneficial. You can easily connect your Blog with Facebook so updates from your Blog get published there as soon as you publish them on your Blog. You can also build trust and ask customers for reviews which will encourage others to trust your service more easily when finding your business the first time.
Beside building trust you can also use Facebook for something else. Online Advertisement. Since so many millions are sharing various details about themselves you can have a variety on filter in place to aim for the right target group. If used carefully you can even, to a certain degree, see who would be interested if you plan to introduce a new product to a certain market.
Even if your business is more B2B focused you still can find new customers on Facebook. It is very likely that some decision-maker are also having a Facebook profile and running an ad on Facebook might finds its way to the right person. But everything does of course depend on your entire marketing strategy. If you like to learn more how Facebook can fit into your online marketing strategy we offer free consultations where we analyze your current online situation and advise you accordantly. We also have seminars available and will of course continue publishing more articles on our Blog.
If you like to learn more about us please feel free to follow the links below:
http://teccrab.com – Web
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http://facebook.com/teccrab – Facebook
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http://www.youtube.com/user/teccrab – YouTube
This entry was posted in Promoting your business online and tagged 2015, advertising, business, Facebook, internet, internet marketing, marketing, online advertisement, online marketing, Promoting your business, Promoting your business online, public relations, social-media.