Promoting your business online: Twitter

Twitter can be a challenging social media platform, but also one of the most beneficial for your business. With only 140 characters per message, Twitter is certainly one of the fastest social media platforms. We experienced that many small business owners had difficulties getting into Twitter, just because of the character limitation. But with the right strategy Twitter can become a fantastic tool. Today we would like to post some of the first questions we get asked when we introduce Twitter to new clients.

Why using Twitter?
Twitter can be a very powerful tool when promoting your business, services, products or events. You can update your audience on Twitter more often than on other platforms and this can be a huge advantage. But be careful not to tweet to much or you will loose your audience faster than you were able to build one.

How often should you tweet?
It does of course depend on the nature of your business, your current situation and also a bit on the tweets you are sending out. General speaking you want to keep the updates relevant and shouldn’t tweet to many updates in a short period of time. You may find yourself in a situation where you will tweet more on one day than another, which is absolutely fine. If you are using Twitter to promote your business, services, products or your event try to schedule tweets so you can have them send out at different times. There are many tools available and we would be happy to assist you finding the right tools for you.

Who to follow?
When searching the internet for this question you will find some posts where you will get the advise that a good strategy to get more followers is to follow people back who started following you. But we think you should follow only those accounts that are relevant for you. After all your Twitter Newsfeed should be relevant to you. It is of course advisable to check out new followers once in a while to see if they have updates you like.

In our opinion it is more important to interact with your audience than trying to get more followers. Having an active community should be your goal. Providing updates relevant to your audience and to interact is what will help you grow a healthy follower base.

With our series Promoting your business online we try to give you an overview what you may want to check out. In future posts we also would like to get into more detail for certain subjects. You can contact us if you have questions and we will do our best to answer them.

If you like to learn more about us please feel free to follow the links below:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube