2021
Promoting your business online in 2021 – Calculating Online Advertisement Budget
Last week in our Blogpost series about promoting your business online in 2021 we talked about Audience and Platforms and how to categorize them based on followers, likes and other factors. In this post we will show you how to use the information from the previous week to calculate a decent Online Advertisement Budget.
Before we get started let us not forget to consider running ads on Google. You may also have relationships with other platforms where you like to run separate ads. To make it simpler we will focus in our example on Google and Social Media.
Based on the ranking of the social media platforms we explained last week, you will have a good idea where your budget will reach your audience best. It is now time to put that knowledge to use. First advise we like you to follow is to calculate with at least $10 per day per platform as your minimum advertisement budget. If you can afford more as your minimum even better.
In our example we will have Google, Facebook, Instagram, Pinterest and TikTok, which brings us to a total of 5 platforms. We therefore need to calculate with $50 per day. Our ads for the Holiday Season should start in September to help with the algorithm. It will also allow us to make our first adjustments before the season really begins. We will aim to end the campaign on the 20th December, to have last minute sales we can still ship in time. So between the 1st September and the 20th December we have 111 days. Our first calculation is therefore easy 111 days x $50 = $5,550 for our overall budget.
Next we will look at the different platforms and rank them based on the method we described in our last post. The reason we have Google as the top platform on our list is because search engines have given us a better return of investment for the type of ads we are running during the season. We therefore assign to Google a fixed 40% and will assign the rest to the remaining platforms. In our example the list will look like this:
- Google 40%
- Instagram 30%
- Facebook 15%
- Pintrest 10%
- TikTok 5%
Right away we can see TikTok will end up with a very small overall budget and if we divide that by 111 days we realize the platform is way below our $10 per day rule. As long as we can not increase our overall budget we will have to eliminate TikTok from the list and adding the budget to the remaining platforms. Repeat the elimination process until you are able to run an ad for a platform for at least $10 a day. We did that with our example list too and after eliminating the least performing platforms our final list will look like this:
- Google 40% ($2,220.00 / 111 = $19.14 per day)
- Instagram 35% ($1,942.50 / 111 = $16.75 per day)
- Facebook 25% ($1,387.50 / 111 = $11.96 per day)
Please keep in mind this is just a simple example to calculate an overall advertisement budget quickly and is primarily aimed at small business owners with a very limited budget. However, the calculation today should allow you to get an overview and increase your success rate for your ad campaign during the holiday season.
After we have calculated our overall available budget for each platform we are now one step closer and can use the information from today in our next post. Next Wednesday we will concentrate on distributing the budget effectively over the holiday season.
If you like us take a look at your ad strategy for 2021, feel free to contact us.
You can reach us at +1 833 TECCRAB that is +1 833 832 2722
You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab
Our website is http://teccrab.com
Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021
Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry
Promoting your business online in 2021 – Audience and Platforms
Welcome back to our Blogpost series, promoting your business online in 2021. Last week we looked at Keywords and provided some tips. You can click on the link to see what you might have missed. Today we like to take a look at the best platforms for you to run ads for the upcoming holiday season.
Quick note, we designed this series to help smaller online shop owners to increase sales during the upcoming season. However, we believe many of the more general advise can also be useful for other businesses. If our advise helps to improve your current strategy or perhaps even helped you to create one for your business, please leave a like or comment and share the post.
A good strategy for small businesses with only a handful of followers on Social Media is to run ads to increase those numbers. However, during the holiday season you may want to put your advertisement budget to better use and increase sales instead of followers. Our advise for the upcoming posts should allow you to invest your budget more efficiently.
Today we like to give you some tips to analyze your current Social Media situation to make better investment decisions for your online advertisements. Look at the platforms you are using at the moment and analyze how each of the platforms are performing. Which Social Media channel is the one your audience is engaging the most? Which one is second and if we have even more we go down the list until we have a ranking of all of them. The criteria we feel are the best to rank your Social Media Platforms:
- Followers, Subscribers, Fans
- Likes on Updates
- Comments on Updates
- Sharing Updates
- Direct Messages
You might manage a platform with a lot of followers, but zero interaction. Meaning no likes, shares or comments. On the other hand there might be a platform where you have only a few followers, but a lot of engagement. So your audience is sharing, commenting and liking your updates. Based on a combination of the criteria mentioned above you should start your ranking list.
Sidebar: If a platform has a lot of followers and we run ads there, the chances are high the connections of our followers might see our ads and buy our products. On the other hand, the platform with only a few followers and a lot of interaction might share the ad. Leading to their connection seeing our product, reducing costs for running the ad. Either way might work. But our goal today is to get the most out of our investment for our online advertisements during the holiday season 2021.
Some other factors to consider to make the list even more accurate are location of our followers, age, gender and interest. But if you have been growing your audience more organic and not paid for followers, you can easily ignore those factors to build a list more quickly. If you however like to consider those factors and still want to have a quick list we advise to simple reduce the number of followers you don’t want to count from the overall follower number.
Another very important factor for your list is obviously sales. If your online shop allows you to track those numbers, add them as criteria to the list. No need to invest in ads for a social media platform where you already know the return will be very low. If your online shop is not tracking those information we advise you to change that. You can use Google Analytics, but many online shop platforms already have a tracking system in place. Running both will allow you to get a better picture.
In our next post we will talk about calculating an online advertisement budget followed by distributing this budget based on the list we created today, in combination of the details from next week. If you followed along so far you should be well prepared for the next steps.
If you like us take a look at your ad strategy for 2021, feel free to contact us.
You can reach us at +1 833 TECCRAB that is +1 833 832 2722
You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab
Our website is http://teccrab.com
Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021
Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry
Promoting your business online in 2021 – Keywords
Our first post in our series promoting your business online in 2021 is about keywords. If you have already been tracking your keywords you certainly be aware which to use and the importance of implementing the right keywords into your online activities. But if you just started, this subject can be a bit confusing. Some keywords might be more obvious than others. For example, if you are selling shoes, you want to use keywords related to shoes. But some keywords are used by too many, while others might put you into a more niche position. Finding the right keywords is important. One great tool that can help with keyword research is the Google Keyword Research tool. You can start by adding one keyword or short phrase, Google will suggest some related keywords and the more you add the more related keywords you will find.
The next step you should consider is to filter keywords and make a list of keywords you find are the most relevant to your business. When crating a list we advise to sort them into three groups.
Group number one are essential keywords, those will be keywords that describe the product you are selling. Let say you sell amazing BLTs. Your essential keywords would be Bacon, Lettuce and Tomato.
The second group are supporting keywords, which would be indirect related to your main product. So in the case of the BLT we could use Food, Lunch and Dinner as supporting keywords.
Last are seasonal keywords and those are relative easy because we know the upcoming holidays. So we would use Thanksgiving, Black Friday, Christmas as seasonal Keywords combined with Gift Ideas, Sale, Presents and so forth.
Based on your keyword list you will have to decide what kind of content you can prepare for the upcoming season. Some keywords might be useful in a Blogpost, some might work well as hashtag for social media and other might be useful to add to your online advertisement campaign. Pick some keywords you like to push on every single platform, but keep it to a manageable number.
Depending on the platform the number of keywords varies. Blogposts might be an easy way to include many keywords, but as a tip here we like to advise that quality is better then quantity. Keep in mind you want to use the Blog as platform to provide valuable information to your customers and not spam them with irrelevant content. Just because you like to implement as many relevant keywords into your Blog to attract search engines will not move your products.
On Social Media Platforms you should consider reducing the number of hashtags to a maximum of three. More than that will in most cases look overwhelming to a human eye and most certainly not get the result you desire.
If you have a few keywords relevant to your business and use them on different platforms for a while, you will see that search engines make more meaningful connections. Your goal should be to help search engines to connect your website with relevant keywords. Valuable content on Blogposts, that might get shared by your audience, using Social Media in a smart way, plus well placed advertisement should lead to positive results.
In regards to online ads we like you to be aware they will not get you results over night. A well thought out strategy and the knowledge that a good advertisement campaign will take at least 3 month to be considered successful or a failure should be kept in mind. With that being said, make sure to stick to your keywords for a longer period of time. Imagine you start with one keyword, think it is not working and decide to replace it, right at the time the algorithm of the platform you use picked it up and associated it with your business. Wouldn’t that be unfortunate?
We understand not everyone has a large budget available and can run a lot of great advertisement online at the same time on as many platforms as they please. But keep in mind you would waste even more time and money if you invest into one group of keywords and stop right at the moment they would have worked out for you. Online Ads will take time, especially with a small budget. However, if your ads are not doing anything for your business you might advertise on the wrong platform, use the wrong keywords or have perhaps created a to specific target group. Knowing when to adjust is as important as it is to let it run.
Next Wednesday we will take a closer look at the different platforms you can run your ads on.
If you like us take a look at your ad strategy for 2021, feel free to contact us.
You can reach us at +1 833 TECCRAB that is +1 833 832 2722
You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab
Our website is http://teccrab.com
Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021
Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry
Promoting your business online in 2021
We are happy to announce a new series of promoting your business online. It will include useful tips to help for running a successful online advertisement campaign in 2021. We believe especially small business owners will find valuable information in our series, even if you have only a small advertisement budget available. Today we like to outline the content you can expect in the following weeks.
Before we get started a short Disclaimer. There is no “fits all solution” when promoting or running a business. Also every investment comes with a risk. The advise in our upcoming series about promoting your business online in 2021 is primarily aiming to help online shop owners to increase their traffic during the holiday season. However, not every online shop is the same and our strategy might not fit your situation. We therefore can not guarantee any success when following our advise, even if we believe many will benefit from our blogpost series and able to run a successful campaign. With this out of the way let us give you an outline of the upcoming content.
For consistency we have planed to published each post on Wednesdays, starting next week. The first post will be about Keywords and Keyword research. We will give you some advise how you can categorize your keywords to have an easier time to implement them into your online strategy. The week after will be about target audience and platforms you might want to consider for the upcoming holiday season. The next two posts will be about calculating and distributing your online advertisement budget for all the platforms you might want to include into your overall strategy.
When you have followed our posts in August, you should feel prepared for September. We will continue updating you during the season with tips what to look out for, how to make adjustments, what details to analyze and even how to use the data gathered to improve your campaign in the future.
If you are a small business owner, who is located in Canada or the US, and you would like to get some feedback about your planed strategy in 2021. We offer free initial consultations where we analyze your situation and give you more tailored feedback and advise.
Hopefully you will find our tips useful and consider our services for this season our in the future.
You can reach us at +1 833 TECCRAB that is +1 833 832 2722
You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab
Our website is http://teccrab.com
Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021
Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry
How are we doing?
It has been a while between our last post here on wordpress.com and our update today. As it has many others, 2020 did hit us very hard. Projects we had lined up for the Spring and Summer of 2020 were canceled and some businesses we worked with even had to declare bankruptcy. For a long time we were not sure how we can turn the tables and needed to make some significant changes. First we partnered with IONOS and with Shopify, allowing us to build attractive packages. Our first client for one of our new service packages was Style of Life Canada (styleoflife.ca). We helped them setting up a basic online store with Shopify. We advised them to build a solid structure, supported them with training and guided them with online marketing solutions and consultations. The team from Style of Life is very committed, environmental friendly and family oriented. Their values are very much in line with our own, which made it really easy for us to get behind their vision.
The new packages we were able to develop will allow smaller businesses, like Style of Life Canada, to take advantage of professional support for an affordable price. It combines the development of a basic store, training and ongoing support, guidance and consultations for up to 36 months. Our fee is calculated based on the length of the agreement, we combine the initial development cost, training and setup, add useful services such as support to build online marketing strategies, consultation, coaching and more and divide everything into an affordable monthly fee, allowing even small business owners to take advantage of having professional team on their site.
Another project we like to announce today, is our upcoming series of Blogpost. We will be publishing tips for promoting your business online in 2021. The series will be most useful for any shop owner, but we believe also helpful for other business. In our next Blogpost we will reveal an outline of what you can expect. We have planed to publish a new Blogpost for you every Wednesday.
Last but not least we like to share some details about teccrab inc.
Our phone number has changes about a year ago to a toll free number. You can reach us at
+1 833 TECCRAB that is +1 833 832 2722
We have been more active on LinkedIn lately. You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab
If you like to checkout our website you can find us still at http://teccrab.com
Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021
Our friends and supporter from the construction industry will be happy to hear we also have special packages for them. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry
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