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Social Media – Possible Game Changers in 2014

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SocialMedia2013vs2014Before we all go into our well deserved Holiday Mode we would like to encourage you to take a moment to read this post with our opinion on the topic Social Media in 2014. If you follow the changes some platforms made or announced in 2013 you can maybe already guess what will become important for your business in 2014. But for those who are not following every single announcement or like to hear what we think, please read on to see our prediction for 2014.

Let us start with online videos. We think this will play a much more important role in 2014. Some social media experts pointed already last year out that 2013 is the year where you need to start a YouTube Channel and we think everyone who did will have an advantage in 2014. Not necessarily because of subscribers but because they already know what works for their business and what not. How much they need to invest in 2014 and how often they need to produce videos to keep their audience entertained and informed.

videoWhen talking about videos we need to talk about video advertisement too. Video ads will also become more important in 2014. But we think you should be careful because video ads can also become an annoying factor in 2014. You may have seen the announcement from Facebook regarding video ads in their newsfeed. We are sceptical and would like you to imagine the following to understand why we are not sure that this is a good idea. Imagine you login to your Facebook account and suddenly hundreds of video ads play their message at the same time. Well, even one or two at the same time will be annoying don’t you think? Now imagine your target group will get your video message on Facebook and the reaction might be that they are annoyed by it and do not buy your product or ask for your service just because of an automatically played video ad on Facebook.

prSince we are on the topic. Did you noticed that the Rating System on your company Facebook Page is now much more visible? The rating system was implemented a while ago and is around for some time now, but was never really a big part of a company Facebook Page until recently. Now the problem is, and we know that as a fact, if you have only a few followers and even fewer rate your site just one bad rating and you end up with a low overall score. Bigger companies with many ratings may not need to concern themselves with this, but small business owner should. Because one bad rating and you suddenly have to deal with a two star overall rating and this can become a problem to encourage new customers to try your product and services.

SEO and SEMWe are sure you have noticed that videos are the main thing that will become more important in 2014, but we also would like to mention copyright issues on YouTube. If you create a video, upload this to YouTube and include any kind of footage, sound effect or music that is not 100% yours, it can happen that suddenly an ad, even if you are not monetizing your videos, is playing in front of your video. This is because of the Copyright ID system from YouTube which became an important debate in the YouTube Gamer Community. We posted about this in one of our previous posts which you can find here: “Google / YouTube Copyright controversy

We hope that our post gave you a few ideas what to do in 2014 with your Social Media and Online Marketing Strategy and Budget. What do you think will become important and to watch out for in 2014? Leave a comment below and we wish everyone a Great Holliday Season.

Your teccrab Team

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Google / YouTube Copyright controversy

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VideoProductionThis topic won’t be an easy one. Let us start with an important information. We are no copyright lawyers, we provide Public Relations and Marketing Services. We advise and remind our clients to create and use their own images, content, music, video footage and explain them the risks when using material from other sites. Our support and advise is based on our own experience and certainly not a legal advise.

In this post we will express our own opinion and we hope to support some healthy discussions that have already been started. For the purpose of this post we will refer to videos created by video content creators on YouTube. We also want to mention that we try to keep this post simple and advise that you should keep in mind that this topic is actually more complicated as expressed in this post. However we hope it will still help to get an idea what is happening at the moment on YouTube.

Let’s get started.

Read the rest of this entry »

Introducing tangledthoughts.ca

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craig with angelaOne of our fantastic clients is Craig, who is updating his Blog tangledthoughts.ca frequently. Craig is a first class hairstylists located in Vancouver Downtown and his Blog is not just about Hair.

Since April 2013 we are working together with Craig and our goal was to establish a Blog that would be informative and fun. Thanks to Craig’s excellent writing skills and his fantastic sense of humour his Blog became step by step more successful and popular.

The first steps for a new Blog as well as new Facebook Page are always a bit difficult. You start with a blank page, nobody is following your updates and we often get the question if it is worse putting so much time and effort into it. We always answer that question by referring to other clients who had the same problems when they started using social media.

In our experience the first 100 fans are always the hardest.

Craig is at the moment at 87 fans, only 13 more to go and he has his 100 fans on Facebook. Important to mention is that we managed to reach this goal with a very low budget in just a few month. Craig is using one of our smallest packages, which includes frequent meetings and tips to improve his overall online visibility.

Check out his his Facebook Page at http://www.facebook.com/tangledthoughts.ca and feel free to become a fan. Please also visit his Blog at tangledthoughts.ca and leave a comment if you like.

Craig is in our opinion an excellent example for a small business owner who is successfully using Social Media to improve his online visibility without spending a lot of money and we are very happy to support Craig and have him as a client.

If you like to learn more about Online Marketing and Social Media Management join us in our seminar which we offer at the moment for a very low price. Or fill out our Online Information Request Form to get in touch with us. We would be happy to have you as our next success story.

Thank you INTERNeX

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One of the greatest compliments you can get is when a client appreciate your services so much that they even post about it on their own Blog. INTERNeX just did this today in a very nice way. Please find here what they had to say about us:

Our Summer Party in 2012

Last summer we enjoyed and incredible Summer Party! But that was just possible to all our sponsors! One of them was teccrab. It just launched its new website. It’s quite impressive so you should check it out!

What does teccrab have to offer?

If you want to start selling your products or have your own presence online, teccrab can help you to develop your website.

If you are looking to improve your presence on the World Wide Web, teccrab can design online marketing strategies for your potential new customers.

If you are planning to have an event teccrab have their own Public Relations departments so don’t doubt on contact them.

R. Simon Kaebe, founder of teccrab

R. Simon Kaebe, founder of teccrab

If you need a promo video for your event, I specially recommend you to contact them… their job is just amazing!

And last but not least…maybe you are interested in knowing a little bit more about all the  the World Wide Web world, in that case you should contact them because teccrab offers IT Classes as well!

When you work doing your passion, do you know what happen? Brilliant results! So if you really want to have or to improve your online presence, just give them a call!

Thanks again teccrab for your help!

Cheers,

Irene

INTERNeX International Exchange
Suite 200 – 211 Columbia Street
Vancouver BC -V6A 2R5-
Web: http://www.internexcanada.com
Phone: +1 (604) 662 8149
Email: pr@internexcanada.com

Thank you INTERNeX for the compliments and we are looking forward to provide more services to you hopefully in the near future.

If you want to learn more about INTERNeX please visit http://internexworld.com

MarioFit Fighting for Kids

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There is exactly one month left to “MarioFit Fighting for Kids in Need” event. I can’t tell you how excited I am for this event. This is crunch time at teccrab! As a major sponsor, we have been doing all the online marketing to make this event as successful as possible. This includes developing the event website, which if I may say so, is looking pretty awesome.

If you haven’t heard, teccrab is currently working on this project to promote Mario Schiopu’s fight at the 2012 BC Karate Championship Tournament. Simon was at the Zone 5 Qualification round this past Sunday to cheer on Mario for officially qualifying to the main event on November 17th and 18th. A huge congratulation to Mario and we are very proud of him!

Mario is a former Romanian Karate Champion and is a certified 3 Dan Black Belt instructor by the World Karate Federation (WKF). After turning 50 years old, he wants to prove that with his knowledge in fitness and living healthy, he is more than competent to compete and win against much younger athletes. We have just launched the blog where Mario will be updating his training and progress daily!

Mario has a big heart and I can tell especially after meeting his family and his two gorgeous little girls. He wants to use this attention he has gained from all his sponsors and supporters for a good cause: helping children in need. Mario has picked two charities very dear to his heart: Children’s Hunger Fund and BC Children’s Hospital.

Living in Vancouver, it is easy to ignore all the people in the world that don’t have as much as we do. We really hope that this event will be able to provide awareness and much needed resources to children who are desperately in need of food or medical treatment.

We really hope that you will support this great cause by checking out our event’s website, Mario’s blog and giving us a “like” on our facebook page.

As for you faithful teccrab blog readers, here is a little sneak peak for what’s to come. We filmed a questions and answer video with Mario yesterday which took about two hours to do, but will be edited down to about 10 minutes. Stay tune as it will be ready in a short couple of days!

Cheers,

Queenie

New teccrab Package – Website Start

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Today we at teccrab would like to introduce a package which is, in our opinion, especially interesting for small business owners and startups. It includes everything you will need to have a professional looking, basic online presentation. A fantastic foundation for a more complex website. Of course the site will be created based on a standart template, but thanks to the amazing CMS, we will install for you, it will be easy to adjust the design and therefore change the look and feeling of your website.

We think, like mentioned in the beginning, that especially startups will like this package, because it will give you the chance to have a website created by professionals for very low costs. Thanks to many available components, modules and plugins, it will be easy to implement later things like an online shop, information request forms and/or an event calendar (to name just a few) as soon as you see that your business is growing.

Please find here the details of this amazing package:

  • Your own CMS based website
  • Up to 10 articles will be included in this package
  • A standart Disclaimer Page
  • We will setup your first Contact Form for you
  • Basic SEO

Optional:

  • Domain name registration
  • Content Management
  • Banner and Button design
  • Twitter Integration
  • Facebook Page

The price for this package starts at just $900.00 (*)

Additional to your new CMS based online presentation we offer our website support service for an amazing discount.

Sounds interesting? Than please visit our website and fill out the online form you which will find here:

http://teccrab.com/index.php/special-packages/website-start

(*) Please note – This offer will be for limited time only

teccrab first website -BETA-

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The first version of the teccrab website is now finally online. The site is still in a BETA phase, but the main content, even if they still have to be reviewed again, is online. There is still much to do, but the BETA does look great already. Well at least that is what we think 🙂

If you check out our site you will see that we tried to have the Top of our website similar to the Top of our Blog. The first page has at the moment 3 images, which are rotating. Each image represents one of our core services. Below the rotating images we have a little welcome text followed by the copyright, address and links to our Disclaimer, Contact Us and About Us pages.

By clicking on “Services” you will find the core services teccrab is offering. We have Website Developing, Internet Marketing and Public Relations as the main products and split that later into sub services such as SEO, Banner and Button Design, Blog posting and Online Reputation Management, to  name just a few.

Please find here the images you will as well find on our website. You will see that each service has it’s own little icon, we think this is a nice extra touch.

Please visit our website at teccrab.com and leave a comment below how you like our first website.

Thanks 🙂