business

Promoting your business online in 2021 – Planing out October

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Welcome back to our series promoting your business online in 2021. We hope you had an excellent start with your ad campaigns for September and hope our previous post helped you out. While running the first campaign in September we like you to stay ahead during the season by providing some suggestions for the upcoming months. Today we take a look at October, what content you might want to prepare and how to slowly change your focus from gaining brand awareness to sales.

As always we have to make this post more general and your individual situation may not apply hundred precent to what we suggest. But we believe it will be beneficial regardless, even if you consider implement it in the future. We are more than happy to talk to your individual situation and offer free initial consultations. Just give us a call or use the link at the end of the post.

If you have been following our series so far you know that September is mainly to gather data for the upcoming season and to improve the algorithm on a minimal budget. October will provide you with opportunities to test your campaign on one or two events. Depending if you are selling your products to Canada or not, you can will have Halloween available. If you have customers in Canada you may want to consider having a special deal at Thanksgiving, which is celebrated in Canada in October.

A good strategy is to start your ads the week leading into the holiday with updates related to the events. In case of Halloween you most likely have already a strategy for your online shop. For the ads you created on Google you can switch images out to make them look more Halloweenie. Just create the images in advance, go into your Google Ads settings and switch out or add images that are in the Halloween spirit. Just make sure to remove them again after the holiday is over.

Depending on the strategy you follow for your ads, you may want to make sure you adjust your ad budget accordingly. Regardless which strategy you decided to follow. The first half of October is still less busy as the second half. As soon as we get into the second half we will have to make adjustments and this is where the first data from September can helps us out. The guidelines we provided in previous posts were designed to predict the holiday season, the data we gain during September will allow us to make smart adjustments.

Next week we will take a look at November. Staying ahead of the season and creating the content in advance will allow you to have additional time for customer service, shipping, returns and taking care of your sales cycle. Using the time now to get as much content prepared can save you time during the most busy season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Calculating Online Advertisement Budget

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Last week in our Blogpost series about promoting your business online in 2021 we talked about Audience and Platforms and how to categorize them based on followers, likes and other factors. In this post we will show you how to use the information from the previous week to calculate a decent Online Advertisement Budget.

Before we get started let us not forget to consider running ads on Google. You may also have relationships with other platforms where you like to run separate ads. To make it simpler we will focus in our example on Google and Social Media.

Based on the ranking of the social media platforms we explained last week, you will have a good idea where your budget will reach your audience best. It is now time to put that knowledge to use. First advise we like you to follow is to calculate with at least $10 per day per platform as your minimum advertisement budget. If you can afford more as your minimum even better.

In our example we will have Google, Facebook, Instagram, Pinterest and TikTok, which brings us to a total of 5 platforms. We therefore need to calculate with $50 per day. Our ads for the Holiday Season should start in September to help with the algorithm. It will also allow us to make our first adjustments before the season really begins. We will aim to end the campaign on the 20th December, to have last minute sales we can still ship in time. So between the 1st September and the 20th December we have 111 days. Our first calculation is therefore easy 111 days x $50 = $5,550 for our overall budget.

Next we will look at the different platforms and rank them based on the method we described in our last post. The reason we have Google as the top platform on our list is because search engines have given us a better return of investment for the type of ads we are running during the season. We therefore assign to Google a fixed 40% and will assign the rest to the remaining platforms. In our example the list will look like this:

  • Google 40%
  • Instagram 30% 
  • Facebook 15%
  • Pintrest 10%
  • TikTok 5%

Right away we can see TikTok will end up with a very small overall budget and if we divide that by 111 days we realize the platform is way below our $10 per day rule. As long as we can not increase our overall budget we will have to eliminate TikTok from the list and adding the budget to the remaining platforms. Repeat the elimination process until you are able to run an ad for a platform for at least $10 a day. We did that with our example list too and after eliminating the least performing platforms our final list will look like this:

  • Google 40% ($2,220.00 / 111 = $19.14 per day)
  • Instagram 35% ($1,942.50 / 111 = $16.75 per day)
  • Facebook 25% ($1,387.50 / 111 = $11.96 per day)

Please keep in mind this is just a simple example to calculate an overall advertisement budget quickly and is primarily aimed at small business owners with a very limited budget. However, the calculation today should allow you to get an overview and increase your success rate for your ad campaign during the holiday season. 

After we have calculated our overall available budget for each platform we are now one step closer and can use the information from today in our next post. Next Wednesday we will concentrate on distributing the budget effectively over the holiday season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Audience and Platforms

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Welcome back to our Blogpost series, promoting your business online in 2021. Last week we looked at Keywords and provided some tips. You can click on the link to see what you might have missed. Today we like to take a look at the best platforms for you to run ads for the upcoming holiday season.

teccrab presents: Promoting your business online in 2021

Quick note, we designed this series to help smaller online shop owners to increase sales during the upcoming season. However, we believe many of the more general advise can also be useful for other businesses. If our advise helps to improve your current strategy or perhaps even helped you to create one for your business, please leave a like or comment and share the post.

A good strategy for small businesses with only a handful of followers on Social Media is to run ads to increase those numbers. However, during the holiday season you may want to put your advertisement budget to better use and increase sales instead of followers. Our advise for the upcoming posts should allow you to invest your budget more efficiently.

Today we like to give you some tips to analyze your current Social Media situation to make better investment decisions for your online advertisements. Look at the platforms you are using at the moment and analyze how each of the platforms are performing. Which Social Media channel is the one your audience is engaging the most? Which one is second and if we have even more we go down the list until we have a ranking of all of them. The criteria we feel are the best to rank your Social Media Platforms:

  • Followers, Subscribers, Fans
  • Likes on Updates
  • Comments on Updates
  • Sharing Updates
  • Direct Messages

You might manage a platform with a lot of followers, but zero interaction. Meaning no likes, shares or comments. On the other hand there might be a platform where you have only a few followers, but a lot of engagement. So your audience is sharing, commenting and liking your updates. Based on a combination of the criteria mentioned above you should start your ranking list.

Sidebar: If a platform has a lot of followers and we run ads there, the chances are high the connections of our followers might see our ads and buy our products. On the other hand, the platform with only a few followers and a lot of interaction might share the ad. Leading to their connection seeing our product, reducing costs for running the ad. Either way might work. But our goal today is to get the most out of our investment for our online advertisements during the holiday season 2021.

Some other factors to consider to make the list even more accurate are location of our followers, age, gender and interest. But if you have been growing your audience more organic and not paid for followers, you can easily ignore those factors to build a list more quickly. If you however like to consider those factors and still want to have a quick list we advise to simple reduce the number of followers you don’t want to count from the overall follower number.

Another very important factor for your list is obviously sales. If your online shop allows you to track those numbers, add them as criteria to the list. No need to invest in ads for a social media platform where you already know the return will be very low. If your online shop is not tracking those information we advise you to change that. You can use Google Analytics, but many online shop platforms already have a tracking system in place. Running both will allow you to get a better picture.

In our next post we will talk about calculating an online advertisement budget followed by distributing this budget based on the list we created today, in combination of the details from next week. If you followed along so far you should be well prepared for the next steps.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021

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We are happy to announce a new series of promoting your business online. It will include useful tips to help for running a successful online advertisement campaign in 2021. We believe especially small business owners will find valuable information in our series, even if you have only a small advertisement budget available. Today we like to outline the content you can expect in the following weeks.

Before we get started a short Disclaimer. There is no “fits all solution” when promoting or running a business. Also every investment comes with a risk. The advise in our upcoming series about promoting your business online in 2021 is primarily aiming to help online shop owners to increase their traffic during the holiday season. However, not every online shop is the same and our strategy might not fit your situation. We therefore can not guarantee any success when following our advise, even if we believe many will benefit from our blogpost series and able to run a successful campaign. With this out of the way let us give you an outline of the upcoming content.

For consistency we have planed to published each post on Wednesdays, starting next week. The first post will be about Keywords and Keyword research. We will give you some advise how you can categorize your keywords to have an easier time to implement them into your online strategy. The week after will be about target audience and platforms you might want to consider for the upcoming holiday season. The next two posts will be about calculating and distributing your online advertisement budget for all the platforms you might want to include into your overall strategy.

When you have followed our posts in August, you should feel prepared for September. We will continue updating you during the season with tips what to look out for, how to make adjustments, what details to analyze and even how to use the data gathered to improve your campaign in the future.

If you are a small business owner, who is located in Canada or the US, and you would like to get some feedback about your planed strategy in 2021. We offer free initial consultations where we analyze your situation and give you more tailored feedback and advise. 

Hopefully you will find our tips useful and consider our services for this season our in the future. 

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

How are we doing?

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It has been a while between our last post here on wordpress.com and our update today. As it has many others, 2020 did hit us very hard. Projects we had lined up for the Spring and Summer of 2020 were canceled and some businesses we worked with even had to declare bankruptcy. For a long time we were not sure how we can turn the tables and needed to make some significant changes. First we partnered with IONOS and with Shopify, allowing us to build attractive packages. Our first client for one of our new service packages was Style of Life Canada (styleoflife.ca). We helped them setting up a basic online store with Shopify. We advised them to build a solid structure, supported them with training and guided them with online marketing solutions and consultations. The team from Style of Life is very committed, environmental friendly and family oriented. Their values are very much in line with our own, which made it really easy for us to get behind their vision.

The new packages we were able to develop will allow smaller businesses, like Style of Life Canada, to take advantage of professional support for an affordable price. It combines the development of a basic store, training and ongoing support, guidance and consultations for up to 36 months. Our fee is calculated based on the length of the agreement, we combine the initial development cost, training and setup, add useful services such as support to build online marketing strategies, consultation, coaching and more and divide everything into an affordable monthly fee, allowing even small business owners to take advantage of having professional team on their site.

Another project we like to announce today, is our upcoming series of Blogpost. We will be publishing tips for promoting your business online in 2021. The series will be most useful for any shop owner, but we believe also helpful for other business. In our next Blogpost we will reveal an outline of what you can expect. We have planed to publish a new Blogpost for you every Wednesday.

Last but not least we like to share some details about teccrab inc.

Our phone number has changes about a year ago to a toll free number. You can reach us at

+1 833 TECCRAB that is +1 833 832 2722

We have been more active on LinkedIn lately. You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

If you like to checkout our website you can find us still at http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for them. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

How to promote your business during the holiday season 2015?

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Promote your business online 2015October is one month of the year where promoting certain products becomes more important than at any other time of the year. There are special sales days and of course the winter holiday season. If you have followed our series “Promoting your business online” you may have found some useful tips and tricks. If you may have misses an article let us provide you with an overview. In our series we have published the following article:

Promoting your business online: Website
Promoting your business online: Online Marketing
Promoting your business online: Website Structure
Promoting your business online: Online Advertisement
Promoting your business online: Social Media
Promoting your business online: SEO (Search Engine Optimization)
Promoting your business online: Blogging
Promoting your business online: Facebook
Promoting your business online: Twitter
Promoting your business online: LinkedIn
Promoting your business online: Social Media Advertisement

In the following weeks we would like to follow up our series with additional posts starting with “Social Media Management” followed by “Social Media Management Tools”

If you are located in Vancouver and like to learn more about promoting your business online, we offer our Online Advertisement Seminar again and would be happy to welcome you in our consultation location. More information about our seminars can be found via the event list link or simply by clicking here https://teccrab.wordpress.com/event-list/

But unfortunately the upcoming holiday season also attracts those how like to find ways to trick you into providing your money to them. Those who will try to steal your identity and credit card information. Just like last year we have also for this year planed to host some events regarding Internet Security. We offered last year two different seminars with overlapping topics and combined the two into one seminar we like to call Internet Safety Seminar. You can find the seminar details at our event list or by clicking this link: https://teccrab.wordpress.com/event-list/

To learn more about us please feel free to follow the links below.

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: Social Media Advertisement

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SocialMediaAdsAfter introducing you to some of the main Social Media Platforms such as Facebook, Twitter and LinkedIn we would like to talk about Adverting on Social Media. As you know from our previous article about Social Media in general, the strength of Social Media is the fact that you can build an audience and interact with them. If done right it will add a layer of transparency to your organization and can even help you to collect information before introducing a new product. But today we would like to talk about advertising on social media and to make it a bit easier we will concentrate on Facebook and LinkedIn for now, since both of them are very similar.

Why advertising on Social Media in the first place?
If you are using Facebook and LinkedIn you will have noticed that you are adding a lot of information about yourself to your profile. Almost all of those information can be used when you as advertiser want to target a specific audience. This is a huge advantage compare to other advertisement options such as Newspaper or TV for example.

What is the right platform for your business?
If you are following our series Promoting your business online you know that Facebook is certainly more consumer and fun oriented while LinkedIn is more serious business and networking. This can lead to the misconception that B2C oriented businesses should only advertise on Facebook while B2B oriented organizations should stick with LinkedIn, but this isn’t necessarily true. You should keep in mind that many business owners are probably also on Facebook and targeting them there might be useful to introduce your product to them.

You may have noticed that we haven’t included or even talked about Google Plus and YouTube. The reason is simple, both are Google Products and since they are somehow connected we will talk about Google Adwords, Google Adsense, Google Plus and YouTube in separate posts.

We now would like to give you some tips to create your first ad yourself. But before we get started we would like to remind you that you will be much more successful when you advertise not only on one platform. A combination of several advertisement options will always work in your favour.

Target Group
As mentioned before you have a lot of option to target the right audience. You can select a specific location, gender, age group and there are many more options. Picking the right target group is very important and you as business owner should know best who is your clientele. However, you should keep in mind narrowing down your target group to much won’t be beneficial either.

Example: If you are selling a product that usually 23 year olds are buying, do not just target the 23 year old, have a age range that is a bit more flexible such as between 20 and 25 for example.

Budget
The first thing you have to be aware of is that there is a high possibility that you won’t get any new customers in your first month. You may see an increase in traffic, but usually a campaign needs 3 month or sometimes even longer to get you to the point where your investment sees a return. We therefore recommend calculating with a 3 month budget and will explain further how to split it.

Example: If you wish to invest $1,000 per month, calculate with $3,000 for 3 month instead.

The first month
After you know your budget and target group it is now time to build your advertisement on the platform of your choice. As mentioned earlier be a bit flexible with your target group and regarding your budget take a small amount of it to get started. Keeping our example of an overall budget of $3,000 in mind you should now invest maybe $500 for the first month. This will allow you to collect data which you can use to optimize your ad.

Optimization and second month
With the data collected in the first month it is now time to make some changes. Maybe you have noticed that you gain more traffic from a specific location and almost none from another one. Remove target groups that don’t give you the traffic you have wished for and therefore give more money to the audience that will most likely click on your ad. It is now also a good idea to increase the budget a little bit for the second month of your advertisement campaign.

Third month
After increasing the budget a little and gaining even more information you will have a much better idea to get more clients and can now create an ad optimized to your target audience. The third month is where you should invest the rest of your budget and hopefully your hard work is now paying off. Traffic to your site should increase and your sales should go up.

We would like to mention that the “1 month/1 month/1 month” rule we described in our post usually works for a lot of products and services. However there are so many other options how you can divide your budget, which might be better for your goals. Asking an expert can save you money, especially if you have a larger budget. Many experts including ourselves offer free consultations and we can only encourage you to take advantage of those opportunities. We also host seminars and can even setup one just for your team. Of course we would be happy to take care of your entire online marketing needs, but can also understand if you wish to do it yourself, especially if you are just getting started.

To learn more about us please feel free to follow the links below.

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: LinkedIn

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LinkedInThe more professional oriented Social Media Platform called LinkedIn is in our opinion a must have for business owners. LinkedIn allows you to build an online profile based on your professional background, your work experience, education, skills and more. Connect with colleagues, send and receive recommendation, endorse or get endorsed for your skills and start networking with other professionals. You can also create a company page, showcase projects and join groups or become a well known publisher with hopefully a lot of followers. Today in our series Promoting your business online we would like to give you some tips to get your profile started.

Profile Picture
This may sound obvious but you should have a professional looking profile picture. Make sure your face is visible and upload the image in a good quality. After you have uploaded your profile picture you can make some adjustments. Try to make sure that your face is always visible in each of the previews you will find in the adjustment window from LinkedIn.

Skills and Endorsement
You can currently add up to 50 skills to your profile. Try to pick those that describe you best. Start with your strongest skills and keep in mind that you can more later. Depending on your settings your connections will see your profile from time to time with the option to endorse you for those skills. Make sure you are returning the favour and endorse others for their skills.

Recommendations
If someone is writing a recommendation for you, you will always have the option to read the recommendation before publishing it on your profile. Even later you can decide to unpublished a recommendation given by a coworker or business partner. If you receive a recommendation you may want to return the favour. We think recommendations are the best way to show that a real person is behind that online profile.

Work Experience / Education
This can be a bit tricky to find the right way to describe what you do and did before. Should you mention your internship at organization XYZ, which you did 20 years ago? Should you add the position you held at that one company? If you have worked for a long time you may have worked in many different positions and organizations. At some point you may want to remove the positions less relevant to what you do now.

Projects
Very much the same as with the work experience. You may have worked on many different projects and listing all of them would take way to long. You may want to reduce them to a few that stand out and leave out the once less interesting. Their are other platforms available that are much better suited to showcase all of your projects.

Public Profile Settings
Make sure you check your public profile settings and enable only those fields you feel comfortable with showcasing publicly. There is a lot of customization possible. You can for example enable or disable your skills, current position, past positions and language skills to name a few.

Make sure you are presenting yourself always in a professional way on LinkedIn. Connect with new business partners or contacts you made at the last fair as soon as you can to build up your network. The basic account is currently free, but you can have additional features when upgrading and paying for the professional packages, which you may want to check for yourself. We hope this brief overview of LinkedIn was useful. As always if you have any questions feel free to contact us. Check out the links below to learn more about us:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

One Person’s E-Trash is Another Person’s Treasure

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ERA-LOGO-large-simpleElectronic waste is the fastest-growing segment in an already unsustainable waste stream. While it currently represents only 2% of the trash in landfills, it contributes 70% of overall toxic waste.

We know that we are all dependent on technology. When was the last time you went a day, even an hour, without checking your phone, email, or flicking on the TV?

We also know that hardware has an expiry date, or at least a perceived one. Think about all of the electronic equipment you have owned: what did you do with it when you upgraded?

Maybe you even still have it in a drawer somewhere—most people do. Only 20% of cell phones make it to a recycling facility, so where do the rest of them end up?

While we don’t have the answer, we do have a solution. The Electronic Recycling Association (ERA) specializes in taking unwanted electronics, fixing them up if we can and repurposing them for a surprisingly large secondary market. Much of what we recover is then provided to deserving local charities at no cost, allowing them to better allocate funding to program development as opposed to purchasing computers. We have convenient recycling depots across Canada where anyone can drop off their old cell phones, computers and other electronic items for free. We even have next-day pickup services for larger quantities or corporate donors.

What about data security? A reasonable concern; information security is one of the main reasons electronic equipment does not get recycled or reused. There are numerous solutions to this concern. When you provide equipment to the Electronic Recycling Association, you have the option to select a data destruction process to protect your intellectual property and sensitive information. This can be either data wiping through the use of industry leading data erasure software or physical data destruction using one of our AmeriShred harddrive shredders. We also provide a certificate of destruction that guarantees all data has been completely removed and/or destroyed and is now irretrievable.

You have options when it comes to disposing of your electronics. There are countless recyclers who offer electronic recycling services. Unfortunately, the majority of these organizations are mandated only to recycle electronics rather than consider the reuse potential, thereby eliminating the possibility of reuse by individuals and organizations unable to afford new items. The Electronic Recycling Association’s primary course of action is to evaluate every item we receive for remaining productive life. Once confirmed, items that can be reused are refurbished and prepared to be redeployed into the marketplace. In the event items do not exhibit any reuse potential, they are sent to one of our accredited recycling partners for final recycling.

Drop-in-CentreAn extra value-add is the ERA’s commitment to the community. Reusing computers means we have the ability to donate them to deserving organizations operating within our community. Since 2004 the ERA has donated thousands of computers and other electronics to people in need. This activity compels community goodwill and encourages the community at large to be more cognizant about the environmental impact of improperly disposed electronics. By giving the ERA your old equipment, you will be helping us support the community and protect the environment, all while freeing up space in your home or office.

The Electronic Recycling Association accepts nearly all electronics: old desktop and laptop computers, monitors and TVs, servers, cell phones, smart phones, printers and toner cartridges, cables and accessories, stereo equipment, mp3 and other handheld music devices. If you aren’t sure whether or not we accept an item please contact ERA for confirmation.

Our goal is to make it easy for people to get rid of their old computers and other unwanted items. Contact ERA today to arrange a convenient pick-up or drop-off at 1.877.9EWASTE (1.877.939.2783) or info@era.ca, or visit ERA’s website http://www.era.ca

Promoting your business online: Twitter

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TwitterTwitter can be a challenging social media platform, but also one of the most beneficial for your business. With only 140 characters per message, Twitter is certainly one of the fastest social media platforms. We experienced that many small business owners had difficulties getting into Twitter, just because of the character limitation. But with the right strategy Twitter can become a fantastic tool. Today we would like to post some of the first questions we get asked when we introduce Twitter to new clients.

Why using Twitter?
Twitter can be a very powerful tool when promoting your business, services, products or events. You can update your audience on Twitter more often than on other platforms and this can be a huge advantage. But be careful not to tweet to much or you will loose your audience faster than you were able to build one.

How often should you tweet?
It does of course depend on the nature of your business, your current situation and also a bit on the tweets you are sending out. General speaking you want to keep the updates relevant and shouldn’t tweet to many updates in a short period of time. You may find yourself in a situation where you will tweet more on one day than another, which is absolutely fine. If you are using Twitter to promote your business, services, products or your event try to schedule tweets so you can have them send out at different times. There are many tools available and we would be happy to assist you finding the right tools for you.

Who to follow?
When searching the internet for this question you will find some posts where you will get the advise that a good strategy to get more followers is to follow people back who started following you. But we think you should follow only those accounts that are relevant for you. After all your Twitter Newsfeed should be relevant to you. It is of course advisable to check out new followers once in a while to see if they have updates you like.

In our opinion it is more important to interact with your audience than trying to get more followers. Having an active community should be your goal. Providing updates relevant to your audience and to interact is what will help you grow a healthy follower base.

With our series Promoting your business online we try to give you an overview what you may want to check out. In future posts we also would like to get into more detail for certain subjects. You can contact us if you have questions and we will do our best to answer them.

If you like to learn more about us please feel free to follow the links below:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube