In our series Promoting your business online, we have talked about building a website and website structure. We as well posted a general article about online marketing and hope each of those articles were helpful. Today we want to inform you about a very important change from Google. We are sure you are well aware that Google is the most used search engine today. It is therefore important to get your website listed via Google and to make sure you are building your site based on the latest Google standards. To help users to get the best possible search experience Google had changed their search engine over the years many times. Certain standards are required to secure that your website is in good standing with Google and it is advisable to check them out if you are going to build a website.
One of the latest and very important changes is related to the increasing use of mobile devices. In the last couple years users have changed their behaviour when searching for information. Many are suing their mobile phones instead of their desktop computer to look up information. With this in mind Google has announced to change their algorithm in a way that would benefit those website that are mobile friendly compare to those that aren’t.
What does that mean for you?
Based on the information we have, mobile friendly websites will benefit from this change, if users are searching via mobile devices. Apparently the desktop search is not effected. However we have noticed a significant traffic increase to one of our websites in the last couple weeks. It is of course possible that this increase is due to the fact that Google is testing their system. We also would like to mention that we have not noticed the same change on other websites we maintain.
How to check if your site is mobile friendly?
It is very easy to check if your website is mobile friendly. Google is providing a tool to check your site for free. If you want to try it just follow this link:
What to do to get a mobile friendly website?
If you are working with a professional website developer we are confident you will be in good hands. Especially if your website was build in the last couple months, we are sure your developer team has taken care of it. If your site is a little older you may want to talk to your developer. It is possible that simple changes can improve your site and if they are easy to implement it is very likely you will get them for an affordable price. In case you have build your website yourself and don’t know how to get it mobile friendly, we can offer you to take a look and to give you an estimate. If you are planing on building a new website we would be happy to take care of your project.
How much does a mobile friendly website cost?
The cost for a website depends on so many factors. We have build a tool to calculate the cost for a website which you can find here:
It is important to mention that the calculator was designed to help you to get an idea how much a website can cost. To get a real estimate you will have to talk to a developer about your project. A good developer will not only take the information and put them online, but will also advice you which elements are necessary and what you can add later.
We offer free consultations and work with many creative developer together. If you want to talk to us about your project we are happy to assist you. Hopefully this article was useful and if you like please feel free to share it. If you would like to learn more about us check out the links below.
http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube
We hope you enjoyed our first two articles Promoting your business online: Website and Promoting your business online: Online Marketing. In this article we would like to go a little deeper into the structure of a website. Certain pages are needed in order to have a successful site. Also pages need to be structured in a certain way to make it easier for search engines to scan the content of your page. We will try to be not to technical in our post and to give you an overview what to look out for.
About Us Page
An About Page will help visitors to learn more about your business. If you are a small business you may want to have the people listed who are working in your company. A mission statement and a little history about your company will give visitors an idea what your business is about.
Beside the About Page the Contact Page is in our opinion essential. You want that visitors become clients and therefore give them options to contact you. The address, phone number and a general Email address is enough, but if you have the opportunity to add an info form we encourage you to add this too. If you are running a home business and don’t want to have your address on your website we recommend getting a PO Box. Another option is to use a office sharing service where you can also get a separate phone number.
Product / Service Page(s)
Since you want visitors to know what you have to offer you of course also need pages to showcase your products and or services. Depending on the nature of your business this can be one page or multiple pages. If you want to build an online store you also need a checkout system.
Some countries have strict rules when it comes to do business online. Some may even charge you a hefty fee if you don’t have such a page on your website. The content of the site has some main elements such as Copyright and Privacy Statement, how you handle Personal Information and Security.
This will help search engines to scan pages on your site. It might not be the first thing on the list of pages you consider adding to your site, but should be on your to do list regardless. It is also not necessary to have a link in your navigation to this page.
The pages mentioned above are in our opinion the essential pages you should have when developing a website. Keep in mind that you might be able to create a one page site that includes all the details mentioned above, but we encourage you to consider building a website with many pages at some point. Beside the content of a page we also would like to mention some more technical things to think about.
You may think that this is obvious and not worse mentioning, but we saw websites were simply a flyer was scanned and uploaded. Some other mistakes are poor descriptions, not using keywords or having to many of them. We suggest writing articles for your audience and to keep in mind that even if Google and other search engines need to be able to find certain keywords in order to list your website you shouldn’t consider them your main audience.
Even if writing is very important, pictures can help visitors to put an images to the text. Try to optimize your images to reduce loading time. Make sure that your images have an so called Alt Text so search engines know what this images is about.
Some SEO experts will tell you that Meta Keywords aren’t important, some will say they are. We think as long as you have just a few and not an endless list of Keywords you will be fine. The so called Meta Description is in our opinion much more important. The Meta Description is a short description what your business is about. Try to keep it under 160 characters because some search engines will cut your description short if you have more. You also need to secure your site with so called <H1> to <H6> tags to define HTML headings. The <H1> tag is for the most important heading and <H2> to <H6> for the lesser important. Depending on what kind of website you are building you may have to consider familiarizing yourself with the so called “.htaccess” and how to configure your so called “robots.txt”. Some platforms such as Joomla will have standard files already included. Also some of the “ready to use” website builder are taking care of this for you, but you may want or need to make some modifications.
We hope this article was informative and that you enjoy our series. Some of our upcoming topics are Online Advertisement, Social Media, Blogging and Videos. As always if you like to talk to one of our experts, we offer free consultations to help you making the right decisions for your business. Visit http://teccrab.com to learn more about us.
This post will be a bit longer because it is a question that is not easy to answer. I once saw a very clever post from a website developer who explained creating a website with buying a car. He explained in his example that you can get a cheap car or a luxurious car with a lot of extras and depending on what car you need or want you will pay for it either a little or a lot. I think that this example was very true and to the point. In my post today I would like to help you to get a better understanding for website development, how much you can expect your project will cost and will try to mention some prices so that you can do your own calculation.
The first question you will need to ask yourself is what kind of website do you need? The second is how much can you do yourself?
If you have a business where most of your costumers will visit your real store and not buy your products online, you most likely will go with a very simple website and use one of those “Do it Yourself” tools, to have at least something like an online business card.
But as soon as your business is growing you will see the need to present yourself a bit more professional and this will be the moment where you will start looking into the available options more closely. You will also see the need to look into someone with SEO knowledge and experience with social media tools as well as someone who can help you with internet marketing solutions.
You as successful business owner will have your experience with the fact that finding a good partner can be a challenge and you will know how important it is to have good partners on your site. Knowing that your online presents is an ongoing project and not just a tool you buy and use until it is broken is also a very important fact, because this will make you aware of securing the right partner on your site. To get back to the car example, you most likely will go to the same mechanic every time your car is broken, if you like and can trust this person. The same rule applies for sure for a doctor or dentist. If you do not feel comfortable with your doctor or dentist, you most likely won’t get back to that person. Read the rest of this entry »
One of the greatest compliments you can get is when a client appreciate your services so much that they even post about it on their own Blog. INTERNeX just did this today in a very nice way. Please find here what they had to say about us:
Last summer we enjoyed and incredible Summer Party! But that was just possible to all our sponsors! One of them was teccrab. It just launched its new website. It’s quite impressive so you should check it out!
What does teccrab have to offer?
If you want to start selling your products or have your own presence online, teccrab can help you to develop your website.
If you are looking to improve your presence on the World Wide Web, teccrab can design online marketing strategies for your potential new customers.
If you are planning to have an event teccrab have their own Public Relations departments so don’t doubt on contact them.
R. Simon Kaebe, founder of teccrab
If you need a promo video for your event, I specially recommend you to contact them… their job is just amazing!
And last but not least…maybe you are interested in knowing a little bit more about all the the World Wide Web world, in that case you should contact them because teccrab offers IT Classes as well!
When you work doing your passion, do you know what happen? Brilliant results! So if you really want to have or to improve your online presence, just give them a call!
Thanks again teccrab for your help!
INTERNeX International Exchange
Suite 200 – 211 Columbia Street
Vancouver BC -V6A 2R5-
Phone: +1 (604) 662 8149
Thank you INTERNeX for the compliments and we are looking forward to provide more services to you hopefully in the near future.
If you want to learn more about INTERNeX please visit http://internexworld.com
I am very happy to announce that we recently launched our new website and I would like to invite you to check it out. With the new design we also introduce some services we didn’t had online with the previous version. We went with the latest Joomla version, Joomla 3.0, to realize this project. The latest version of Joomla is great for those who would like to have a fantastic looking and functional website not just on a computer, but also on a tablet or smart phone. We checked our new website on an iPad and iPhone and were very pleased with the result.
Beside changing the website we as well redesigned our Logo a little bit. We will still have the crab as our symbol, but created now alos a text version, which you can find now on our Blog, Facebook Page, LinkedIn Page, Google Page as well as our website of course. For our social media platforms we added the icons of the services we offer and we think the new look is clean and fits our overall design.
Because we will celebrate in February 2013 our first anniversary we plan to have some special deals for new customers. We encourage therefore everyone to check out our Blog frequently to see what we will have for you. We already started the new year with one of our new packages, called the Google AdWords KeyWord-Broker Start. This package is especially for small business owner designed and in our opinion a great and very risk free way to check us out and start using our services.
Beside the Google AdWords KeyWord-Broker Starter Package we plan to offer IT Training. This is based on a few conversation we had during the holidays were we talked with various people about the IT Training landscape in general. Most people were not pleased with the available IT Training options, told me about their experience were the training was either very expensive or not practical. I had my share with so called IT Training Provider as well. I had the experience that classrooms were often way to big or that the teacher couldn’t reach the student because they were “hiding” behind a screen.
Our classes will be 10 students max and our first training will be very basic, but hopefully useful, practical, a little bit entertaining and not very expensive.
We are very excited to see how well this new service will perform and can not wait to welcome the first class.
I hope this short update made you interested in our services and please visit our website http://teccrab.com to see what we have to offer. Don’t forget to leave a comment to let us know how you like the new site.
Cheers for now 🙂
Today we at teccrab would like to introduce a package which is, in our opinion, especially interesting for small business owners and startups. It includes everything you will need to have a professional looking, basic online presentation. A fantastic foundation for a more complex website. Of course the site will be created based on a standart template, but thanks to the amazing CMS, we will install for you, it will be easy to adjust the design and therefore change the look and feeling of your website.
We think, like mentioned in the beginning, that especially startups will like this package, because it will give you the chance to have a website created by professionals for very low costs. Thanks to many available components, modules and plugins, it will be easy to implement later things like an online shop, information request forms and/or an event calendar (to name just a few) as soon as you see that your business is growing.
Please find here the details of this amazing package:
- Your own CMS based website
- Up to 10 articles will be included in this package
- A standart Disclaimer Page
- We will setup your first Contact Form for you
- Basic SEO
- Domain name registration
- Content Management
- Banner and Button design
- Twitter Integration
- Facebook Page
The price for this package starts at just $900.00 (*)
Additional to your new CMS based online presentation we offer our website support service for an amazing discount.
Sounds interesting? Than please visit our website and fill out the online form you which will find here:
(*) Please note – This offer will be for limited time only