Social Media became in the last couple years more and more important also in regards of promoting your business online. With so many platforms to choose from it is understandable that especially newcomers can feel a little overwhelmed. Today we would like to post a few general questions business owners often have and answer them.
Why should I use Social Media to promote my business?
There are many reasons to use social media to promote your organization. One very important is transparency. This may sound wired but this is actually one of the most important reasons especially for new businesses. Just imagine you find a product on a website you have never heard of, provided by a company you don’t know. Would you give them your address and credit card details without hesitation? Now imagine you find the same company on Facebook and see that they have a lot of fans plus a lot of great reviews. It is now so much easier to trust them. If the same company has not only Facebook, but also Twitter, YouTube and some other accounts were they are actively post and interact with their audience you will feel much more comfortable to use their website.
Another reason for using Social Media is feedback. As soon as you have build an audience you can ask them for feedback. For example: You have a bakery and your blueberry muffins are the best. Now you feel it is time to introduce muffins with a different flavour, but before you go and buy the ingredients you can ask your customers if they would like to buy them. And later you can even ask them how they liked them.
Last but not least you can use various social media platforms to advertise. Depending on the platform you may be able to place a banner, text or even video ad. We compared text, banner and video ads in our post Promoting your business online: Online Advertisement
Should I use every single platform?
Well, it doesn’t hurt if you secure an account with the mayor platforms, just in case you want to use them later. However, if you don’t use a platform frequently you shouldn’t mention it on your website nor encouraging people to follow you when you know you won’t use it.
Which platforms are best for my business?
General speaking you may want to have a Blog and a Facebook Page, even if you are a B2B business, a LinkedIn Page might also be a good idea. We know some business owners who really like using Twitter, while others don’t know how. Google Plus and YouTube are also great platforms and there are of course various location based services such as Foursquare and Yelp you want to check out, especially if you are a restaurant or pub owner. Depending on the nature of your business you may want to plan which platform to concentrate on and which you can keep for later. In our free consultations we help you to figure out which one might be best for you.
Social Media Expert vs Do It Yourself…
This is not easy to answer. Some business owners love to use social media and to update their audience while others prefer to leave it to an expert. In our consultation we often bring up the example of using an accountant or doing accounting on your own. Some may find it easy and do not want to use an accountant while others prefer to have one. It is up to you what you feel is best.
How much does it cost to have an agency managing my social media needs?
It largely depends on the kind of platforms you want to use, the amount of updates you would like to provide to your audience and also how many platforms the agency has to manage for you. Another factor is if you need someone for setting up the account as well as your goals. Many of our clients like to combine related services such as Social Media Management and Social Media Advertisement.
All our packages are tailor made, this is why we offer free consultations to get to know you, your goals, your needs as well as budget. We also offer flexible packages so you can increase, decrease or even pause our services depending on your current situation. To learn more about us feel free to follow the links below.
http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube
This entry was posted in Promoting your business online and tagged 2015, advertising, blog, blogging, Facebook, foursquare, google plus, internet marketing, marketing, online advertisement, online marketing, social media advertisement, social media management, social media marketing, social-media, twitter, yelp, youtube.
Before we all go into our well deserved Holiday Mode we would like to encourage you to take a moment to read this post with our opinion on the topic Social Media in 2014. If you follow the changes some platforms made or announced in 2013 you can maybe already guess what will become important for your business in 2014. But for those who are not following every single announcement or like to hear what we think, please read on to see our prediction for 2014.
Let us start with online videos. We think this will play a much more important role in 2014. Some social media experts pointed already last year out that 2013 is the year where you need to start a YouTube Channel and we think everyone who did will have an advantage in 2014. Not necessarily because of subscribers but because they already know what works for their business and what not. How much they need to invest in 2014 and how often they need to produce videos to keep their audience entertained and informed.
When talking about videos we need to talk about video advertisement too. Video ads will also become more important in 2014. But we think you should be careful because video ads can also become an annoying factor in 2014. You may have seen the announcement from Facebook regarding video ads in their newsfeed. We are sceptical and would like you to imagine the following to understand why we are not sure that this is a good idea. Imagine you login to your Facebook account and suddenly hundreds of video ads play their message at the same time. Well, even one or two at the same time will be annoying don’t you think? Now imagine your target group will get your video message on Facebook and the reaction might be that they are annoyed by it and do not buy your product or ask for your service just because of an automatically played video ad on Facebook.
Since we are on the topic. Did you noticed that the Rating System on your company Facebook Page is now much more visible? The rating system was implemented a while ago and is around for some time now, but was never really a big part of a company Facebook Page until recently. Now the problem is, and we know that as a fact, if you have only a few followers and even fewer rate your site just one bad rating and you end up with a low overall score. Bigger companies with many ratings may not need to concern themselves with this, but small business owner should. Because one bad rating and you suddenly have to deal with a two star overall rating and this can become a problem to encourage new customers to try your product and services.
We are sure you have noticed that videos are the main thing that will become more important in 2014, but we also would like to mention copyright issues on YouTube. If you create a video, upload this to YouTube and include any kind of footage, sound effect or music that is not 100% yours, it can happen that suddenly an ad, even if you are not monetizing your videos, is playing in front of your video. This is because of the Copyright ID system from YouTube which became an important debate in the YouTube Gamer Community. We posted about this in one of our previous posts which you can find here: “Google / YouTube Copyright controversy“
We hope that our post gave you a few ideas what to do in 2014 with your Social Media and Online Marketing Strategy and Budget. What do you think will become important and to watch out for in 2014? Leave a comment below and we wish everyone a Great Holliday Season.
Your teccrab Team
This entry was posted in Social Media and tagged 2013, 2014, advertising, business, Facebook, google, google plus, internet, internet marketing, internet marketing solutions, marketing, online advertisement, online marketing, public relations, social-media, video, video ad, video advertisment, video marketing, video production, website, youtube, youtube video, YouTubers.