internet marketing solutions

Social Media – Possible Game Changers in 2014

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SocialMedia2013vs2014Before we all go into our well deserved Holiday Mode we would like to encourage you to take a moment to read this post with our opinion on the topic Social Media in 2014. If you follow the changes some platforms made or announced in 2013 you can maybe already guess what will become important for your business in 2014. But for those who are not following every single announcement or like to hear what we think, please read on to see our prediction for 2014.

Let us start with online videos. We think this will play a much more important role in 2014. Some social media experts pointed already last year out that 2013 is the year where you need to start a YouTube Channel and we think everyone who did will have an advantage in 2014. Not necessarily because of subscribers but because they already know what works for their business and what not. How much they need to invest in 2014 and how often they need to produce videos to keep their audience entertained and informed.

videoWhen talking about videos we need to talk about video advertisement too. Video ads will also become more important in 2014. But we think you should be careful because video ads can also become an annoying factor in 2014. You may have seen the announcement from Facebook regarding video ads in their newsfeed. We are sceptical and would like you to imagine the following to understand why we are not sure that this is a good idea. Imagine you login to your Facebook account and suddenly hundreds of video ads play their message at the same time. Well, even one or two at the same time will be annoying don’t you think? Now imagine your target group will get your video message on Facebook and the reaction might be that they are annoyed by it and do not buy your product or ask for your service just because of an automatically played video ad on Facebook.

prSince we are on the topic. Did you noticed that the Rating System on your company Facebook Page is now much more visible? The rating system was implemented a while ago and is around for some time now, but was never really a big part of a company Facebook Page until recently. Now the problem is, and we know that as a fact, if you have only a few followers and even fewer rate your site just one bad rating and you end up with a low overall score. Bigger companies with many ratings may not need to concern themselves with this, but small business owner should. Because one bad rating and you suddenly have to deal with a two star overall rating and this can become a problem to encourage new customers to try your product and services.

SEO and SEMWe are sure you have noticed that videos are the main thing that will become more important in 2014, but we also would like to mention copyright issues on YouTube. If you create a video, upload this to YouTube and include any kind of footage, sound effect or music that is not 100% yours, it can happen that suddenly an ad, even if you are not monetizing your videos, is playing in front of your video. This is because of the Copyright ID system from YouTube which became an important debate in the YouTube Gamer Community. We posted about this in one of our previous posts which you can find here: “Google / YouTube Copyright controversy

We hope that our post gave you a few ideas what to do in 2014 with your Social Media and Online Marketing Strategy and Budget. What do you think will become important and to watch out for in 2014? Leave a comment below and we wish everyone a Great Holliday Season.

Your teccrab Team

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How much does a website cost?

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teccrab_inc-BlogPostThis post will be a bit longer because it is a question that is not easy to answer. I once saw a very clever post from a website developer who explained creating a website with buying a car. He explained in his example that you can get a cheap car or a luxurious car with a lot of extras and depending on what car you need or want you will pay for it either a little or a lot. I think that this example was very true and to the point. In my post today I would like to help you to get a better understanding for website development, how much you can expect your project will cost and will try to mention some prices so that you can do your own calculation.

The first question you will need to ask yourself is what kind of website do you need? The second is how much can you do yourself?

If you have a business where most of your costumers will visit your real store and not buy your products online, you most likely will go with a very simple website and use one of those “Do it Yourself” tools, to have at least something like an online business card.

But as soon as your business is growing you will see the need to present yourself a bit more professional and this will be the moment where you will start looking into the available options more closely. You will also see the need to look into someone with SEO knowledge and experience with social media tools as well as someone who can help you with internet marketing solutions.

You as successful business owner will have your experience with the fact that finding a good partner can be a challenge and you will know how important it is to have good partners on your site. Knowing that your online presents is an ongoing project and not just a tool you buy and use until it is broken is also a very important fact, because this will make you aware of securing the right partner on your site. To get back to the car example, you most likely will go to the same mechanic every time your car is broken, if you like and can trust this person. The same rule applies for sure for a doctor or dentist. If you do not feel comfortable with your doctor or dentist, you most likely won’t get back to that person. Read the rest of this entry »