internet marketing

How to promote your business during the holiday season 2015?

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Promote your business online 2015October is one month of the year where promoting certain products becomes more important than at any other time of the year. There are special sales days and of course the winter holiday season. If you have followed our series “Promoting your business online” you may have found some useful tips and tricks. If you may have misses an article let us provide you with an overview. In our series we have published the following article:

Promoting your business online: Website
Promoting your business online: Online Marketing
Promoting your business online: Website Structure
Promoting your business online: Online Advertisement
Promoting your business online: Social Media
Promoting your business online: SEO (Search Engine Optimization)
Promoting your business online: Blogging
Promoting your business online: Facebook
Promoting your business online: Twitter
Promoting your business online: LinkedIn
Promoting your business online: Social Media Advertisement

In the following weeks we would like to follow up our series with additional posts starting with “Social Media Management” followed by “Social Media Management Tools”

If you are located in Vancouver and like to learn more about promoting your business online, we offer our Online Advertisement Seminar again and would be happy to welcome you in our consultation location. More information about our seminars can be found via the event list link or simply by clicking here https://teccrab.wordpress.com/event-list/

But unfortunately the upcoming holiday season also attracts those how like to find ways to trick you into providing your money to them. Those who will try to steal your identity and credit card information. Just like last year we have also for this year planed to host some events regarding Internet Security. We offered last year two different seminars with overlapping topics and combined the two into one seminar we like to call Internet Safety Seminar. You can find the seminar details at our event list or by clicking this link: https://teccrab.wordpress.com/event-list/

To learn more about us please feel free to follow the links below.

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: Social Media Advertisement

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SocialMediaAdsAfter introducing you to some of the main Social Media Platforms such as Facebook, Twitter and LinkedIn we would like to talk about Adverting on Social Media. As you know from our previous article about Social Media in general, the strength of Social Media is the fact that you can build an audience and interact with them. If done right it will add a layer of transparency to your organization and can even help you to collect information before introducing a new product. But today we would like to talk about advertising on social media and to make it a bit easier we will concentrate on Facebook and LinkedIn for now, since both of them are very similar.

Why advertising on Social Media in the first place?
If you are using Facebook and LinkedIn you will have noticed that you are adding a lot of information about yourself to your profile. Almost all of those information can be used when you as advertiser want to target a specific audience. This is a huge advantage compare to other advertisement options such as Newspaper or TV for example.

What is the right platform for your business?
If you are following our series Promoting your business online you know that Facebook is certainly more consumer and fun oriented while LinkedIn is more serious business and networking. This can lead to the misconception that B2C oriented businesses should only advertise on Facebook while B2B oriented organizations should stick with LinkedIn, but this isn’t necessarily true. You should keep in mind that many business owners are probably also on Facebook and targeting them there might be useful to introduce your product to them.

You may have noticed that we haven’t included or even talked about Google Plus and YouTube. The reason is simple, both are Google Products and since they are somehow connected we will talk about Google Adwords, Google Adsense, Google Plus and YouTube in separate posts.

We now would like to give you some tips to create your first ad yourself. But before we get started we would like to remind you that you will be much more successful when you advertise not only on one platform. A combination of several advertisement options will always work in your favour.

Target Group
As mentioned before you have a lot of option to target the right audience. You can select a specific location, gender, age group and there are many more options. Picking the right target group is very important and you as business owner should know best who is your clientele. However, you should keep in mind narrowing down your target group to much won’t be beneficial either.

Example: If you are selling a product that usually 23 year olds are buying, do not just target the 23 year old, have a age range that is a bit more flexible such as between 20 and 25 for example.

Budget
The first thing you have to be aware of is that there is a high possibility that you won’t get any new customers in your first month. You may see an increase in traffic, but usually a campaign needs 3 month or sometimes even longer to get you to the point where your investment sees a return. We therefore recommend calculating with a 3 month budget and will explain further how to split it.

Example: If you wish to invest $1,000 per month, calculate with $3,000 for 3 month instead.

The first month
After you know your budget and target group it is now time to build your advertisement on the platform of your choice. As mentioned earlier be a bit flexible with your target group and regarding your budget take a small amount of it to get started. Keeping our example of an overall budget of $3,000 in mind you should now invest maybe $500 for the first month. This will allow you to collect data which you can use to optimize your ad.

Optimization and second month
With the data collected in the first month it is now time to make some changes. Maybe you have noticed that you gain more traffic from a specific location and almost none from another one. Remove target groups that don’t give you the traffic you have wished for and therefore give more money to the audience that will most likely click on your ad. It is now also a good idea to increase the budget a little bit for the second month of your advertisement campaign.

Third month
After increasing the budget a little and gaining even more information you will have a much better idea to get more clients and can now create an ad optimized to your target audience. The third month is where you should invest the rest of your budget and hopefully your hard work is now paying off. Traffic to your site should increase and your sales should go up.

We would like to mention that the “1 month/1 month/1 month” rule we described in our post usually works for a lot of products and services. However there are so many other options how you can divide your budget, which might be better for your goals. Asking an expert can save you money, especially if you have a larger budget. Many experts including ourselves offer free consultations and we can only encourage you to take advantage of those opportunities. We also host seminars and can even setup one just for your team. Of course we would be happy to take care of your entire online marketing needs, but can also understand if you wish to do it yourself, especially if you are just getting started.

To learn more about us please feel free to follow the links below.

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: LinkedIn

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LinkedInThe more professional oriented Social Media Platform called LinkedIn is in our opinion a must have for business owners. LinkedIn allows you to build an online profile based on your professional background, your work experience, education, skills and more. Connect with colleagues, send and receive recommendation, endorse or get endorsed for your skills and start networking with other professionals. You can also create a company page, showcase projects and join groups or become a well known publisher with hopefully a lot of followers. Today in our series Promoting your business online we would like to give you some tips to get your profile started.

Profile Picture
This may sound obvious but you should have a professional looking profile picture. Make sure your face is visible and upload the image in a good quality. After you have uploaded your profile picture you can make some adjustments. Try to make sure that your face is always visible in each of the previews you will find in the adjustment window from LinkedIn.

Skills and Endorsement
You can currently add up to 50 skills to your profile. Try to pick those that describe you best. Start with your strongest skills and keep in mind that you can more later. Depending on your settings your connections will see your profile from time to time with the option to endorse you for those skills. Make sure you are returning the favour and endorse others for their skills.

Recommendations
If someone is writing a recommendation for you, you will always have the option to read the recommendation before publishing it on your profile. Even later you can decide to unpublished a recommendation given by a coworker or business partner. If you receive a recommendation you may want to return the favour. We think recommendations are the best way to show that a real person is behind that online profile.

Work Experience / Education
This can be a bit tricky to find the right way to describe what you do and did before. Should you mention your internship at organization XYZ, which you did 20 years ago? Should you add the position you held at that one company? If you have worked for a long time you may have worked in many different positions and organizations. At some point you may want to remove the positions less relevant to what you do now.

Projects
Very much the same as with the work experience. You may have worked on many different projects and listing all of them would take way to long. You may want to reduce them to a few that stand out and leave out the once less interesting. Their are other platforms available that are much better suited to showcase all of your projects.

Public Profile Settings
Make sure you check your public profile settings and enable only those fields you feel comfortable with showcasing publicly. There is a lot of customization possible. You can for example enable or disable your skills, current position, past positions and language skills to name a few.

Make sure you are presenting yourself always in a professional way on LinkedIn. Connect with new business partners or contacts you made at the last fair as soon as you can to build up your network. The basic account is currently free, but you can have additional features when upgrading and paying for the professional packages, which you may want to check for yourself. We hope this brief overview of LinkedIn was useful. As always if you have any questions feel free to contact us. Check out the links below to learn more about us:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: Twitter

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TwitterTwitter can be a challenging social media platform, but also one of the most beneficial for your business. With only 140 characters per message, Twitter is certainly one of the fastest social media platforms. We experienced that many small business owners had difficulties getting into Twitter, just because of the character limitation. But with the right strategy Twitter can become a fantastic tool. Today we would like to post some of the first questions we get asked when we introduce Twitter to new clients.

Why using Twitter?
Twitter can be a very powerful tool when promoting your business, services, products or events. You can update your audience on Twitter more often than on other platforms and this can be a huge advantage. But be careful not to tweet to much or you will loose your audience faster than you were able to build one.

How often should you tweet?
It does of course depend on the nature of your business, your current situation and also a bit on the tweets you are sending out. General speaking you want to keep the updates relevant and shouldn’t tweet to many updates in a short period of time. You may find yourself in a situation where you will tweet more on one day than another, which is absolutely fine. If you are using Twitter to promote your business, services, products or your event try to schedule tweets so you can have them send out at different times. There are many tools available and we would be happy to assist you finding the right tools for you.

Who to follow?
When searching the internet for this question you will find some posts where you will get the advise that a good strategy to get more followers is to follow people back who started following you. But we think you should follow only those accounts that are relevant for you. After all your Twitter Newsfeed should be relevant to you. It is of course advisable to check out new followers once in a while to see if they have updates you like.

In our opinion it is more important to interact with your audience than trying to get more followers. Having an active community should be your goal. Providing updates relevant to your audience and to interact is what will help you grow a healthy follower base.

With our series Promoting your business online we try to give you an overview what you may want to check out. In future posts we also would like to get into more detail for certain subjects. You can contact us if you have questions and we will do our best to answer them.

If you like to learn more about us please feel free to follow the links below:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: Facebook

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FacebookIn one of our previous posts about Promoting your business online we talked about Social Media in general. Today we would like to take a closer look on Facebook and why you should consider having a Facebook Page even if you are a B2B focused business. Let us start with some basics first.

Profile vs Page vs Group
Many are suing Facebook without knowing that there are some differences depending on how you want to use Facebook. We often saw business owners starting with a Facebook Profile instead of a Page. We therefore would like to explain the differences real quick.

A Facebook Profile is basically the account you need in order to use Facebook. A profile is just you, not your organization, just you. Facebook Profiles have a different protection when it come to updates and your privacy in general. You also need to have a Profile to login to Facebook.

A Facebook Page is your organization. You can give rights to others so they can publish updates, create events and answer comments or messages for you in the name of your organization. A Page is the right way to promote your business on Facebook. Updates published on a Facebook Page can also be seen even if a user is not logged into Facebook.

A Facebook Group is a space you can create on Facebook where you can exchange ideas. You can create a closed Group and invite others to join or have an open one. You could use it to build workgroups to exchange ideas with others while working on a project.

Why using Facebook?
It is the biggest social media platform at the moment. Having a page on Facebook can be very beneficial. You can easily connect your Blog with Facebook so updates from your Blog get published there as soon as you publish them on your Blog. You can also build trust and ask customers for reviews which will encourage others to trust your service more easily when finding your business the first time.

Advertisement benefits
Beside building trust you can also use Facebook for something else. Online Advertisement. Since so many millions are sharing various details about themselves you can have a variety on filter in place to aim for the right target group. If used carefully you can even, to a certain degree, see who would be interested if you plan to introduce a new product to a certain market.

Even if your business is more B2B focused you still can find new customers on Facebook. It is very likely that some decision-maker are also having a Facebook profile and running an ad on Facebook might finds its way to the right person. But everything does of course depend on your entire marketing strategy. If you like to learn more how Facebook can fit into your online marketing strategy we offer free consultations where we analyze your current online situation and advise you accordantly. We also have seminars available and will of course continue publishing more articles on our Blog.

If you like to learn more about us please feel free to follow the links below:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube

Promoting your business online: Blogging

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BloggingA Blog is a fantastic way to update your audience and inform them about specials, about events, new products and services as well as general information about your organization. Starting a Blog is easy but can be challenging at the same time. Today we would like to talk a little bit about some of the challenges and give you some advise how to overcome them.

Why should I have a Blog?
This is often the first question clients ask us. With so many Blogs out there, why should you start one too? The reason is simple, because you can use this platform to update your customers about situations you may not want or need to put on your website. You can also use a Blog for online promotion support, meaning you can more frequently talk about a new or existing product and “remind” your clients of its existence. Or maybe you are working on a project and want to publish updates about stages you have reached. But a Blog is also a platform that allows you to show new clients that your organization is still active. A website often reaches a stages where not that many updates happen, depending on your business of course, but a Blog allows you to be more active.

Which Platform should I use?
There are several options available. The popular once are WordPress, Blogger and Tumblr. It is advisable to check out each of them before starting your Blog, just to get an idea which one you feel more comfortable with.

What is the difference between WordPress.com and WordPress.org?
You can create an account and Blog with wordpress.com in just a few minutes. You will be a bit limited when going with the free version and have to accept advertisement on your Blog. If you want to be in total control you can download the software used to run WordPress at wordpress.org and install it on your web server. The software is open source and the download will be free. However if you decide to ask a professional to setup you Blog with WordPress be aware that they will charge you for their time. You also will have to pay for a domain and for hosing your WordPress Blog.

Your first Blogpost(s)
You will start with a blank page and this is for many the first barrier. Many of our clients who started a Blog had that experience and needed support to get through the first couple posts. Here are some tricks that might help you:

  • Start writing about yourself, your organization, the products and/or services you offer
  • Ask friends for feedback
  • Try to work on a schedule for your updates
  • Be aware that the first few post might only be read by a few people

How often should I publish a new post?
This depends on factors such as industry, your time, your audience and of course also your products and services to name a few. You are welcome to contact us for a free consultation where we can advise you further.

Self posting vs professional writer?
A professional writer can be very beneficial in the long run and can save you a lot of time and even money. However, we like to encourage clients to start their Blog on their own. To make it easier for our writers to set the right tone for your Blog we like to ask you to provide us with a draft for the first couple posts. After that we will just ask you for the topics and the research will be done by our team. We have different packages available that are based on your needs. All our packages are flexible and you can upgrade, downgrade and even pause services as you go. You will always have a professional team on your site for as long as you want. Services include maintaining the Blog, posting updates on your Blog as well as providing reports. If you are interested in learning more about us feel free to check out the links below:

http://teccrab.comWeb
http://blog.teccrab.comBlog
http://twitter.com/teccrabTwitter
http://facebook.com/teccrabFacebook
http://plus.google.com/+teccrabGoogle Plus
http://www.youtube.com/user/teccrabYouTube

Promoting your business online: SEO (Search Engine Optimization)

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SEM-SEOTodays topic in our series Promoting your business online is certainly a more complex one and we feel it might be a good idea to start with some basic information. SEO stands for Search Engine Optimization and is what you need to do to get your website found on platforms such as Google, Bing and Yahoo, to name a few.

Depending on who you are talking to the opinion on what kind of work is involved varies. Some will see the implementation of keywords in your website, listing your business on search engines and some other more technical aspect as what SEO is about. Others might see everything to drive traffic to your site as SEO.

Beside the definition there are also many different ways to actually get your site up in ranking and there are even reasons why you may not want to do it. Yes this may sound strange, but you may not want to increase the traffic to your site and we will try our best to explain why.

Lets say you are selling products on your website you also manufacture. The traffic to your website is decent but not amazing. Now imagine the traffic to your site suddenly increases so much that the amount on orders you are receiving exceeds your production capacity. Soon you will find yourself in the unfortunate situation that you can not satisfy your customers anymore. They start to leave bad reviews all over the internet and the entire experience did hurt your business more than it helped.

A much better approach is to increase the traffic to your website slowly so that you have time to adjust and to decide if you need to hire more people and invest in new equipment. This is why you may want to consider getting help from an agency or hire someone to help you in this regard.

Now the problem is that anyone can call themselves SEO Expert and the unfortunate truth is that there are so many bad once out there. To find a good one is very important. We therefore encourage you to shop around before you decide who should support you and we hope some of the following tips will help you in your decision.

  • Be sceptical if someone promises you to get you on top of every search engine in just a few weeks.
  • A good agency will not only explain what they want to do, but also involve you in the decision process as much as you want
  • A good agency will explain everything in terms you understand and will try their best to secure you feel included and be able to ask any question you may have
  • A good agency will provide you with a long term plan and will inform you if adjustments are needed
  • We here at teccrab will secure you have access to your Google Analytics Reports so you can check your traffic anytime you want. Even if other agencies prefer to use a different software to track the traffic to your website, you should get frequent reports regardless.

We had the unfortunate experience to meet some business owners who got burned by some “experts” who promised them to be on the 1st page on Google. This may sound strange but we as well get frequently Emails from “experts” who tell us our site needs help and promise us to be on the 1st page of Google. They claim to have analyzed our site meticulously without realizing we offer SEO services as well.

The problem as we see it is that good agencies have not only to comped with those “experts” but also get harmed by their business methods. We had clients who raised their eyebrows the moment we mentioned SEO, just because they get flooded with junk Emails. An even bigger problem is when you trust your website to the wrong SEO expert. Because it can be much more dangerous than trusting a bad printer or designer for example. Even if you have to pay for an awful designed website, a brochure or business cards you probably won’t be out of business. Trusting the wrong SEO expert can put you on the so called Blacklist and getting your domain off this list is very time consuming and to repair the bad reputation you may have received online can cost you even more.

Good agencies and experts will support your business with so called white head SEO. They will inform you about changes and advise you what to do. The process to increase the traffic to your site will be managed in a way that is beneficial to your business. A good agency will become a valuable partner you can trust.

We offer free consultations and encourage you to take our offer and compare it before making a decision. To learn more about us please feel free to check out the following links:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube