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Promoting your business online: Website Structure

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WWW-Promo-IconWe hope you enjoyed our first two articles Promoting your business online: Website and Promoting your business online: Online Marketing. In this article we would like to go a little deeper into the structure of a website. Certain pages are needed in order to have a successful site. Also pages need to be structured in a certain way to make it easier for search engines to scan the content of your page. We will try to be not to technical in our post and to give you an overview what to look out for.

About Us Page
An About Page will help visitors to learn more about your business. If you are a small business you may want to have the people listed who are working in your company. A mission statement and a little history about your company will give visitors an idea what your business is about.

Contact Page
Beside the About Page the Contact Page is in our opinion essential. You want that visitors become clients and therefore give them options to contact you. The address, phone number and a general Email address is enough, but if you have the opportunity to add an info form we encourage you to add this too. If you are running a home business and don’t want to have your address on your website we recommend getting a PO Box. Another option is to use a office sharing service where you can also get a separate phone number.

Product / Service Page(s)
Since you want visitors to know what you have to offer you of course also need pages to showcase your products and or services. Depending on the nature of your business this can be one page or multiple pages. If you want to build an online store you also need a checkout system.

Privacy Policy and Disclaimer
Some countries have strict rules when it comes to do business online. Some may even charge you a hefty fee if you don’t have such a page on your website. The content of the site has some main elements such as Copyright and Privacy Statement, how you handle Personal Information and Security.

Sitemap
This will help search engines to scan pages on your site. It might not be the first thing on the list of pages you consider adding to your site, but should be on your to do list regardless. It is also not necessary to have a link in your navigation to this page.

The pages mentioned above are in our opinion the essential pages you should have when developing a website. Keep in mind that you might be able to create a one page site that includes all the details mentioned above, but we encourage you to consider building a website with many pages at some point. Beside the content of a page we also would like to mention some more technical things to think about.

Content
You may think that this is obvious and not worse mentioning, but we saw websites were simply a flyer was scanned and uploaded. Some other mistakes are poor descriptions, not using keywords or having to many of them. We suggest writing articles for your audience and to keep in mind that even if Google and other search engines need to be able to find certain keywords in order to list your website you shouldn’t consider them your main audience.

Images
Even if writing is very important, pictures can help visitors to put an images to the text. Try to optimize your images to reduce loading time. Make sure that your images have an so called Alt Text so search engines know what this images is about.

General Structure
Some SEO experts will tell you that Meta Keywords aren’t important, some will say they are. We think as long as you have just a few and not an endless list of Keywords you will be fine. The so called Meta Description is in our opinion much more important. The Meta Description is a short description what your business is about. Try to keep it under 160 characters because some search engines will cut your description short if you have more. You also need to secure your site with so called <H1> to <H6> tags to define HTML headings. The <H1> tag is for the most important heading and <H2> to <H6> for the lesser important. Depending on what kind of website you are building you may have to consider familiarizing yourself with the so called “.htaccess” and how to configure your so called “robots.txt”. Some platforms such as Joomla will have standard files already included. Also some of the “ready to use” website builder are taking care of this for you, but you may want or need to make some modifications.

We hope this article was informative and that you enjoy our series. Some of our upcoming topics are Online Advertisement, Social Media, Blogging and Videos. As always if you like to talk to one of our experts, we offer free consultations to help you making the right decisions for your business. Visit http://teccrab.com to learn more about us.

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The new teccrab website

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teccrab_inc-BlogPostI am very happy to announce that we recently launched our new website and I would like to invite you to check it out. With the new design we also introduce some services we didn’t had online with the previous version. We went with the latest Joomla version, Joomla 3.0, to realize this project. The latest version of Joomla is great for those who would like to have a fantastic looking and functional website not just on a computer, but also on a tablet or smart phone. We checked our new website on an iPad and iPhone and were very pleased with the result.

Beside changing the website we as well redesigned our Logo a little bit. We will still have the crab as our symbol, but created now alos a text version, which you can find now on our Blog, Facebook Page, LinkedIn Page, Google Page as well as our website of course. For our social media platforms we added the icons of the services we offer and we think the new look is clean and fits our overall design.

Because we will celebrate in February 2013 our first anniversary we plan to have some special deals for new customers. We encourage therefore everyone to check out our Blog frequently to see what we will have for you. We already started the new year with one of our new packages, called the Google AdWords KeyWord-Broker Start. This package is especially for small business owner designed and in our opinion a great and very risk free way to check us out and start using our services.

Beside the Google AdWords KeyWord-Broker Starter Package we plan to offer IT Training. This is based on a few conversation we had during the holidays were we talked with various people about the IT Training landscape in general. Most people were not pleased with the available IT Training options, told me about their experience were the training was either very expensive or not practical. I had my share with so called IT Training Provider as well. I had the experience that classrooms were often way to big or that the teacher couldn’t reach the student because they were “hiding” behind a screen.

Our classes will be 10 students max and our first training will be very basic, but hopefully useful, practical, a little bit entertaining and not very expensive.

We are very excited to see how well this new service will perform and can not wait to welcome the first class.

I hope this short update made you interested in our services and please visit our website http://teccrab.com to see what we have to offer. Don’t forget to leave a comment to let us know how you like the new site.

Cheers for now 🙂

Simon

New teccrab Package – Website Start

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Today we at teccrab would like to introduce a package which is, in our opinion, especially interesting for small business owners and startups. It includes everything you will need to have a professional looking, basic online presentation. A fantastic foundation for a more complex website. Of course the site will be created based on a standart template, but thanks to the amazing CMS, we will install for you, it will be easy to adjust the design and therefore change the look and feeling of your website.

We think, like mentioned in the beginning, that especially startups will like this package, because it will give you the chance to have a website created by professionals for very low costs. Thanks to many available components, modules and plugins, it will be easy to implement later things like an online shop, information request forms and/or an event calendar (to name just a few) as soon as you see that your business is growing.

Please find here the details of this amazing package:

  • Your own CMS based website
  • Up to 10 articles will be included in this package
  • A standart Disclaimer Page
  • We will setup your first Contact Form for you
  • Basic SEO

Optional:

  • Domain name registration
  • Content Management
  • Banner and Button design
  • Twitter Integration
  • Facebook Page

The price for this package starts at just $900.00 (*)

Additional to your new CMS based online presentation we offer our website support service for an amazing discount.

Sounds interesting? Than please visit our website and fill out the online form you which will find here:

http://teccrab.com/index.php/special-packages/website-start

(*) Please note – This offer will be for limited time only

teccrab first website -BETA-

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The first version of the teccrab website is now finally online. The site is still in a BETA phase, but the main content, even if they still have to be reviewed again, is online. There is still much to do, but the BETA does look great already. Well at least that is what we think 🙂

If you check out our site you will see that we tried to have the Top of our website similar to the Top of our Blog. The first page has at the moment 3 images, which are rotating. Each image represents one of our core services. Below the rotating images we have a little welcome text followed by the copyright, address and links to our Disclaimer, Contact Us and About Us pages.

By clicking on “Services” you will find the core services teccrab is offering. We have Website Developing, Internet Marketing and Public Relations as the main products and split that later into sub services such as SEO, Banner and Button Design, Blog posting and Online Reputation Management, to  name just a few.

Please find here the images you will as well find on our website. You will see that each service has it’s own little icon, we think this is a nice extra touch.

Please visit our website at teccrab.com and leave a comment below how you like our first website.

Thanks 🙂

Preparation of a new website

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It is always a great moment to start a new project. But working on your own project is in my experience often even harder than working on a project of a client. Maybe it is because your client gives you some structure and will pressure you to finish a project in a certain time, but if you create your own website you don’t really have anybody pushing you to finish it other than yourself. I also often noticed that you can find yourself in the position to come up with many great ideas how to present yourself and don’t realize that you loose yourself in small details.

I am building websites since 1997 and created sites for insurance companies, travel agencies, restaurants, educational services, non profit organization, scientists, energy consultant, magazines, TV channel, events, movies, construction companies and many more. I had the great opportunity to meet many fantastic people over the years and to build for and with them amazing websites, but working on my own site was always the biggest challenge for me.

Today I cleaned up my server and deleted all the sandbox sites I created over the last couple years. I used those sites to test new systems, modules and extensions. I got rid of old MySQL DB which I wasn’t using anymore. Uploaded the latest version of Joomla and redirected my domains to new destinations. I have a concept in mind, a good product to sell and look forward to work on my own new website to present my services.

Something that is different from when I started is that I am much better organized. I get less distracted and am more focused. This Blog will hopefully encourage you, some new web designer, to do the same and start working on your own project. See yourself as a client and do what you would do if you were one. It will take time and you may need to step back a moment to finish the project that actually will pay the bills, but you will see at the end it will pay off if you tread yourself as if you were your own client.

Starting a new project is always exciting and I am looking forward to work on the new teccrab website.