keyword marketing

Promoting your business online in 2021 – Starting the Campaign

Posted on 1. September 2021 Updated on 1. September 2021

We have reached September and can launch our online advertisement campaigns. Welcome back to our series, promoting your business online in 2021. The previous posts were designed to help you be prepared to kick off the holiday season successfully. We posted about keyword research, audience and platforms, analyzing, calculating and budgeting your online advertisements as well as tips for advertisement distribution for the upcoming season. Today we like to recap the last posts, help you to connect the dots once more and outline what the next months will look like.

September should start with a low budget to get things going. We will use this months to start building awareness for the products we are about to sell, help the algorithm to aim at the right target audience and also collect the first data to analyze so we can make adjustments during the season.

The keywords we researched should outline what content we produce to help our online ads. The combination of the right keywords for search engine advertisement plus blogposts and hashtags should increase the traffic to our store. There are several strategies you can follow and this largely depends on your situation. But your main goal should be increasing sales, which means including keywords that have been driving traffic to your site in the past should be favoured. Also limit the number on keywords, focus on traffic for sales, not gaining followers on social media.

A well balanced combination of high value to mid value keywords is in many situations advisable, especially if you have already a more established WebShop. Most important is to keep in mind that the content you produce should have value to your audience. Avoid writing blogposts just for the sake of including as many keywords as possible. Look at the value you can provide to your clients and then see if you can somehow add the relevant keywords into your post. Keep in mind you are posting more than once during the season, so you don’t have to add all keywords into one post. Because we are aiming for more sales this season we can and should have a shorter list on keywords we can repeat in future updates.

Posting on Social Media should move from brand awareness to sales. September is still a good month to do both very balanced. In October, especially more to the end of October, you may want to shift the focus more to sales updates and less brand awareness.

Our last advise for September is to let the online ads run as you created them. Even if it is tempting to adjust the target, budget and perhaps the content. Try to let the algorithm adjust to your ads without tempering and only make adjustments if there is a very big issue. September will give you the base line you need to see if your traffic increases in October, which platform to favour and how to react during the season. September is therefore mainly to collect data and let the algorithm work into your favour, which should provide you a better return when it really counts.

We hope our series is helping you and your business. We would be happy if you consider liking, sharing and if you have a question perhaps leaving a comment. We like to wish everyone a successful start into the holiday season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

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This entry was posted in Promoting your business online and tagged 2021, Digital Marketing, internet marketing, keyword marketing, keyword research, marketing, Marketing Small Business, online marketing, Promoting your business, Promoting your business online, teccrab, teccrab inc., WebShop, WebShop Management, WebShop Management Solution.

Promoting your business online in 2021 – Keywords

Posted on 4. August 2021

Our first post in our series promoting your business online in 2021 is about keywords. If you have already been tracking your keywords you certainly be aware which to use and the importance of implementing the right keywords into your online activities. But if you just started, this subject can be a bit confusing. Some keywords might be more obvious than others. For example, if you are selling shoes, you want to use keywords related to shoes. But some keywords are used by too many, while others might put you into a more niche position. Finding the right keywords is important. One great tool that can help with keyword research is the Google Keyword Research tool. You can start by adding one keyword or short phrase, Google will suggest some related keywords and the more you add the more related keywords you will find.

The next step you should consider is to filter keywords and make a list of keywords you find are the most relevant to your business. When crating a list we advise to sort them into three groups.

Group number one are essential keywords, those will be keywords that describe the product you are selling. Let say you sell amazing BLTs. Your essential keywords would be Bacon, Lettuce and Tomato.

The second group are supporting keywords, which would be indirect related to your main product. So in the case of the BLT we could use Food, Lunch and Dinner as supporting keywords.

Last are seasonal keywords and those are relative easy because we know the upcoming holidays. So we would use Thanksgiving, Black Friday, Christmas as seasonal Keywords combined with Gift Ideas, Sale, Presents and so forth.

Based on your keyword list you will have to decide what kind of content you can prepare for the upcoming season. Some keywords might be useful in a Blogpost, some might work well as hashtag for social media and other might be useful to add to your online advertisement campaign. Pick some keywords you like to push on every single platform, but keep it to a manageable number.

Depending on the platform the number of keywords varies. Blogposts might be an easy way to include many keywords, but as a tip here we like to advise that quality is better then quantity. Keep in mind you want to use the Blog as platform to provide valuable information to your customers and not spam them with irrelevant content. Just because you like to implement as many relevant keywords into your Blog to attract search engines will not move your products.

On Social Media Platforms you should consider reducing the number of hashtags to a maximum of three. More than that will in most cases look overwhelming to a human eye and most certainly not get the result you desire.

If you have a few keywords relevant to your business and use them on different platforms for a while, you will see that search engines make more meaningful connections. Your goal should be to help search engines to connect your website with relevant keywords. Valuable content on Blogposts, that might get shared by your audience, using Social Media in a smart way, plus well placed advertisement should lead to positive results.

In regards to online ads we like you to be aware they will not get you results over night. A well thought out strategy and the knowledge that a good advertisement campaign will take at least 3 month to be considered successful or a failure should be kept in mind. With that being said, make sure to stick to your keywords for a longer period of time. Imagine you start with one keyword, think it is not working and decide to replace it, right at the time the algorithm of the platform you use picked it up and associated it with your business. Wouldn’t that be unfortunate?

We understand not everyone has a large budget available and can run a lot of great advertisement online at the same time on as many platforms as they please. But keep in mind you would waste even more time and money if you invest into one group of keywords and stop right at the moment they would have worked out for you. Online Ads will take time, especially with a small budget. However, if your ads are not doing anything for your business you might advertise on the wrong platform, use the wrong keywords or have perhaps created a to specific target group. Knowing when to adjust is as important as it is to let it run.

Next Wednesday we will take a closer look at the different platforms you can run your ads on.