Promoting your business online in 2021 – Keywords

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Our first post in our series promoting your business online in 2021 is about keywords. If you have already been tracking your keywords you certainly be aware which to use and the importance of implementing the right keywords into your online activities. But if you just started, this subject can be a bit confusing. Some keywords might be more obvious than others. For example, if you are selling shoes, you want to use keywords related to shoes. But some keywords are used by too many, while others might put you into a more niche position. Finding the right keywords is important. One great tool that can help with keyword research is the Google Keyword Research tool. You can start by adding one keyword or short phrase, Google will suggest some related keywords and the more you add the more related keywords you will find.

The next step you should consider is to filter keywords and make a list of keywords you find are the most relevant to your business. When crating a list we advise to sort them into three groups. 

Group number one are essential keywords, those will be keywords that describe the product you are selling. Let say you sell amazing BLTs. Your essential keywords would be Bacon, Lettuce and Tomato. 

The second group are supporting keywords, which would be indirect related to your main product. So in the case of the BLT we could use Food, Lunch and Dinner as supporting keywords. 

Last are seasonal keywords and those are relative easy because we know the upcoming holidays. So we would use Thanksgiving, Black Friday, Christmas as seasonal Keywords combined with Gift Ideas, Sale, Presents and so forth. 

Based on your keyword list you will have to decide what kind of content you can prepare for the upcoming season. Some keywords might be useful in a Blogpost, some might work well as hashtag for social media and other might be useful to add to your online advertisement campaign. Pick some keywords you like to push on every single platform, but keep it to a manageable number. 

Depending on the platform the number of keywords varies. Blogposts might be an easy way to include many keywords, but as a tip here we like to advise that quality is better then quantity. Keep in mind you want to use the Blog as platform to provide valuable information to your customers and not spam them with irrelevant content. Just because you like to implement as many relevant keywords into your Blog to attract search engines will not move your products.

On Social Media Platforms you should consider reducing the number of hashtags to a maximum of three. More than that will in most cases look overwhelming to a human eye and most certainly not get the result you desire.

If you have a few keywords relevant to your business and use them on different platforms for a while, you will see that search engines make more meaningful connections. Your goal should be to help search engines to connect your website with relevant keywords. Valuable content on Blogposts, that might get shared by your audience, using Social Media in a smart way, plus well placed advertisement should lead to positive results.

In regards to online ads we like you to be aware they will not get you results over night. A well thought out strategy and the knowledge that a good advertisement campaign will take at least 3 month to be considered successful or a failure should be kept in mind. With that being said, make sure to stick to your keywords for a longer period of time. Imagine you start with one keyword, think it is not working and decide to replace it, right at the time the algorithm of the platform you use picked it up and associated it with your business. Wouldn’t that be unfortunate? 

We understand not everyone has a large budget available and can run a lot of great advertisement online at the same time on as many platforms as they please. But keep in mind you would waste even more time and money if you invest into one group of keywords and stop right at the moment they would have worked out for you. Online Ads will take time, especially with a small budget. However, if your ads are not doing anything for your business you might advertise on the wrong platform, use the wrong keywords or have perhaps created a to specific target group. Knowing when to adjust is as important as it is to let it run.

Next Wednesday we will take a closer look at the different platforms you can run your ads on.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

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The teccrab 2013 Online Marketing and Social Media Management Seminar

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2013-OnlineMarketing_SocialMediaManagementPromoting your product and services can be challenging. For many small businesses and startups the internet seems to be a good and cheap way to do advertising. But before investing a lot of money in the wrong platform, you should know a bit more about the many different ways to promote your business, product and services online. Often a combination of more than one platform leads to a higher success than just putting everything into one online advertisement campaign.

Our weekend seminar is designed to help you to find out which platform is the best for your business. We will talk about Online Marketing in general and also talk about Social Media integration into your Online Marketing campaign. To secure that you will get the most out of our seminar we keep our groups small, only a max of 10 participant per weekend. We also decided to offer this amazing two day seminar for a very discounted price. Only $129.00 for two full days.

Included are the following topics:

Online Marketing
We will talk about Online Marketing in general. Mention the most popular platforms to promote your business, products, services or events online. Plus talk about possible combinations.

You may have heard a lot about those two. SEO stands for Search Engine Optimization and SEM for Search Engine Marketing, but what does it mean? We hope we can help to get a bit more light on this subject for you in our seminar.

Blogging (Public Relations Services)Blogging
In our experience Blogging is especially for small businesses a great way to inform customers about your business, products, services, special offers and events. A Blog can be a very powerful tool to help you reaching your goals, even with a very low budget.

SEO and SEMKeywords / Tags
To help your customers finding your Blog or website you will need to add keywords so that your site pops up when someone uses a search engine. Let us guide you a little by explaining how important Keywords and Tags are.

Social Media – Overview
Our second day is all about Social Media. We will start with a little introduction and we will also combine things we learned the day before into this topic.

What is the difference between a Facebook Profile, a Facebook Page and a Facebook Group? How can you integrate them into your Online Marketing Strategy and more important should you?

Telling a storey with only 140 characters is not easy. Is Twitter really the right platform for you? Or is it just a waste of time? Let us help you to find out.

We like to call it the professional Social Media Platform. You can find here professionals from around the world, but can also use it to introduce not just yourself, but your business, products and services.

google_plusGoogle Plus
The Social Media Platform from Google. Some love it, some like it, some think it is not worse spending time and money on it. We would like to introduce it to you and maybe you will be surprised that you can find your audience here.

Videos are a great way to introduce your products and services to your audience. Let us show you how you can use YouTube as a fantastic advertising platform.

We will close each day with an hour for your questions. We believe, because our groups are small, you can be sure that your questions will be answered. We are offering this seminar for this amazing price only until the end of December 2013. If you are interested check out our Event Calendar to find which weekend is best for you. The location of the seminar will be our consultation location in Downtown Vancouver.

We are looking forward to see you soon.