Marketing Small Business

Promoting your business online in 2021 – Prepare for November

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To be prepared will allow you not only to stay ahead of the season, but also saves you time when you are getting busy with selling, shipping and customer service. Welcome back to promoting your business online in 2021 and we hope our series has helped you out so far. Today we are looking into November and see what we can prepare in advance to make it easier in our marketing campaign in Fall / Winter 2021. In our previous post we looked at October and today we are going to see what November might have in store for us.

November will for most kickoff the real holiday sale season. If you are on a tight budget a good idea is to have enough advertisement budget available for mid November until the end of the season. If you need some pointers check out our other post in our series promoting your business online in 2021.

September and October should allow you to predict where your customers are coming from. It is important to remember our goal is to increase sales, not necessarily our followers on social media. So our ads will in November look more like “special deal” and “holiday sale” and less “join us on …”

Depending on your region and target market you may want to have a special deal for Thanksgiving and Black Friday. As mentioned in our previous post it is a good idea to start a week before leading into the special day. For Black Friday you can have some additional items ready to be sold for a discounted price to gain more customers. Depending on your products you might want to “bring back” items form previous seasons to sell them at an extra discount.

November is also important to get prepared for December. Right after Black Friday you should switch your ads to accommodate the X-Mas season. Besides the keywords you use to support your store, make sure to add keywords such as Christmas Gift Ideas, Presents and other related keywords into the mix.

Some stores like to have a special event leading to the last day of special sales. Like a 12 days of Christmas or Christmas calendar, with a new item on sale every day.

Like October, we can split November in two half. We went into more detail about budget distribution in a previous post. But in general the first half of November can run with the same budget as the second half of October, allowing you to have a much larger budget available for the second half of November and December.

The traffic data from September and October should allow you to tighten the target group even more and hopefully allowing you to increase the return of investment. Keep in mind from our ads are focusing on sales, not finding new markets. Aiming for a tighter target group for your ads is therefore advisable. While you can still aim for both during September and perhaps even October. Late November is all about getting the most customers and sales.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Starting the Campaign

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We have reached September and can launch our online advertisement campaigns. Welcome back to our series, promoting your business online in 2021. The previous posts were designed to help you be prepared to kick off the holiday season successfully. We posted about keyword research, audience and platforms, analyzing, calculating and budgeting your online advertisements as well as tips for advertisement distribution for the upcoming season. Today we like to recap the last posts, help you to connect the dots once more and outline what the next months will look like.

September should start with a low budget to get things going. We will use this months to start building awareness for the products we are about to sell, help the algorithm to aim at the right target audience and also collect the first data to analyze so we can make adjustments during the season.

The keywords we researched should outline what content we produce to help our online ads. The combination of the right keywords for search engine advertisement plus blogposts and hashtags should increase the traffic to our store. There are several strategies you can follow and this largely depends on your situation. But your main goal should be increasing sales, which means including keywords that have been driving traffic to your site in the past should be favoured. Also limit the number on keywords, focus on traffic for sales, not gaining followers on social media.

A well balanced combination of high value to mid value keywords is in many situations advisable, especially if you have already a more established WebShop. Most important is to keep in mind that the content you produce should have value to your audience. Avoid writing blogposts just for the sake of including as many keywords as possible. Look at the value you can provide to your clients and then see if you can somehow add the relevant keywords into your post. Keep in mind you are posting more than once during the season, so you don’t have to add all keywords into one post. Because we are aiming for more sales this season we can and should have a shorter list on keywords we can repeat in future updates.

Posting on Social Media should move from brand awareness to sales. September is still a good month to do both very balanced. In October, especially more to the end of October, you may want to shift the focus more to sales updates and less brand awareness.

Our last advise for September is to let the online ads run as you created them. Even if it is tempting to adjust the target, budget and perhaps the content. Try to let the algorithm adjust to your ads without tempering and only make adjustments if there is a very big issue. September will give you the base line you need to see if your traffic increases in October, which platform to favour and how to react during the season. September is therefore mainly to collect data and let the algorithm work into your favour, which should provide you a better return when it really counts.

We hope our series is helping you and your business. We would be happy if you consider liking, sharing and if you have a question perhaps leaving a comment. We like to wish everyone a successful start into the holiday season. 

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry