marketing

Promoting your business online in 2021 – Analyzing and Budget adjustments

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Welcome back to promoting your business online, our ongoing series where we provide helpful tips for your online advertisement campaign during the holiday season. We arrived at the last days of October and need to get ready to make our first real adjustments. At this point it is very much the same for online shop owners in the US and Canada. The big ticket items in November are Black Friday and perhaps Cyber Monday, followed by the holiday season in December.

In our article “First Analytics” we talked about the questions we will have to ask ourselves. We also established our base line and can now use these information for future decisions. Today we have to prepare for the first real adjustments and have to make some hard decisions. Our tasks are:

  • Finding underperforming platforms and decide what to do
  • Adjusting or eliminating underperforming target groups and markets
  • Increasing the budget to start the first push

The first task will relate to the questions we asked earlier. To refresh, we asked ourselves how well is a platform performing and used traffic, purchases and abandoned shopping carts as our guiding factors.

The bottom line is the question if a platform has returned our investment. So if we have invested $300 in September for platform A, we like to get at least $300 back. Ideal would be a return between 20% to 30% over the investment. However, it is possible you have not seen any sales from the ads in September due to the low budget or nature of the items sold on the store. We like you to keep that in mind. September is designed to start the season, establish a baseline and have the algorithm working in our favour.

Because we started all our advertisement with the same budget in September we can very easily compare each platform based on performance. Our baseline will also guide us for further adjustments later in November. Two more articles we like you to keep in mind are:

The two articles we published in August will come in handy again. Just to refresh your memory. In those articles we talk about calculating a budget for different platforms, how to invest in platforms that matter and what the strategy for the season for each platform can be. We started with a low budget in the beginning, to kick off the season, get some baseline information and help the algorithm. We then planed to increase the budget slightly and invest heavily at the end.

With the baseline established in September we have now a better idea which platform is performing well and which is not giving us a good return. We start by removing taget groups or markets that do not perform well. For example, if we are not getting any traffic nor sales from Region A we can assume this region is not performing in our favour. Another indicator is the average time spend on the shop. If visitors from Region B are only on the store for a few seconds might indicate the interest is low. Those regions need to go onto our ignore list to make room for traffic from regions with higher sales numbers, traffic and time spend on the website. We can go even further and look at other factors, but regions is in most cases the easiest to adjust.

Our second step is to slightly increase our budget. We like to refer back to the budget calculation and distribution posts we mentioned earlier. Based on your strategy you may have already increased your budget slightly by mid October or have waited and need to increase the budget by the end of October, after making the target group adjustments of course. The slightly higher budget will be needed to help with a push at the end. The next adjustment will be right before Black Friday and will stay that way until the end of the season. But we will have a few more posts for you ready by then as reminder. 

Your tasks for now are analyzing underperforming platforms and consider removing them form your campaign. Use the budget designated for that platform to strengthen the platforms that perform better. If your social media representation is strong you can easily invest more in Google ads, if you feel ads on Social Media are still necessary keep them. The budget you assigned in the beginning of the season should lead you to more sales. In our experience the larger numbers will come in November and December, if you had already sales now you will feel more confident and have more datapoint to work with. If not and you feel an extra pair of eyes might come in handy, give us a call.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Our anniversary 

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Welcome back to our series promoting your business online, where we provide some inside tips and hopefully help you to have a more successful online marketing campaign. Today we like to reflect on some of our previous posts and also mention our upcoming 10 year anniversary.

Before we get started let us remind you, the strategy we aimed for is to increase sales. To be successful with any online campaign you will need to keep your goal in mind. Gaining more followers on social media will require a different approach than a sales oriented campaign. Also planing an event is different to sales or gaining followers. Having the right strategy and following through matters. It is also important to have a goal in mind. Those can be reaching to a certain number of followers by the end of the campaign, getting a certain number of bookings for the event or reaching a certain revenue in sales. The goal, strategy and campaign need to be realistic and in your available budget.

In the past weeks we have published many posts to get you were we are right now. We have more planed until the end of the year and hope each one is useful to you. Today we are more or less in the middle of our sales cycle. A week from now we will have to check our statistics again and consider our first budget adjustments. It is therefore a good time to see what we did to get here.

After our intro post in July 2021 we published a post about keywords in August. We were aiming to have meaningful keywords for online ads on Google as well as hashtags for social media and our Blog available. Having the keywords planed for the season allows us to get our content prepared and connected to the keywords we choose. To increase the rate of success we used the tool from Google to see how popular a keyword is so we can have a mix of high and medium keywords in our campaign.

Next step was to choose the platforms we want to use for our sales cycle. Because we are not looking for increasing our followers we had to analyze were to put our budget into to get the best return. We followed the next week up with planing our budget and by the end of August we had everything in place to start our ad campaign and how to distribute our budget in the following months.

September was the month for a soft launch with a low budget. The goal was to have a datapoint at the end of September, which will help us for the rest of the campaign. But it was also to introduce Google to our products and services for the season. While the campaigns run and the algorithm can already adjust the advertisement based on the target groups. This should get us a head start for the season. But September was also important to prepare some supporting content, some blogposts perhaps and some updates for our social media accounts.

October would depend on the target market and of course your products. Because Thanksgiving in Canada is in October you might have planed a special deal for your customers in Canada. Halloween is another event you might be interested in having a special for your customers.

To make it easy for you to follow our posts we have a category here on WordPress for you:

https://teccrab.wordpress.com/category/promoting-your-business-online/

In the upcoming posts we will continue guiding you. Next week we will talk about the first budget adjustments. We will use September as our datapoint. Depending on your strategy you may have already increased your budget slightly on one platform. By the end of October you most likely have to increase your budget and closer to the end of November once more. If you have followed our posts you should be prepared and know what to expect. Especially the posts about budgeting and budget distribution will be handy.

As we said in the beginning our agency is having its 10 year anniversary coming up. In February 2012 our agency was build with the dream to help small business owners to be successful online. Back then we couldn’t have imagined to celebrate our 10 year. In all those years we had many great projects, some very successful and others not so much. There is never a guarantee a project turns out the way you want it. But we always try our best to find the right solution for our customers and their success is our reward.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Happy Thanks Giving Canada

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We like to start today by wishing everyone in Canada all the best for the upcoming Thanks Giving weekend. Hopefully you can enjoy it with friends and family in our trying times. Our neighbours in the US will still have to wait a bit longer before they can enjoy their turkey dinner. Regardless, welcome back to our series promoting your business online, where we share some online marketing tips for the holiday season.

Our update today is a good demonstration for your own content updates for your Blog or Social Media. As we already mentioned in the intro, Thanks Giving in Canada is this upcoming weekend. By publishing a few days in advance we are providing an update and increase our chances to be seen before Canadians get busy with preparations for the event. Obviously our goal is to show small business owners what we can do for them and encourage them to contact us for their online marketing needs. Today would also be a good time for you to have a special deal ready for your customers in the great white north.

A combination of a special deal, content on your Blog, shop and social media plus online ads aiming for this event would be a good combination. If you have the budget available you can consider having an ad running in addition to your regular ads or adjust the images and description on the one you are already running. The second event where you perhaps can test your strategy could be Halloween, where you can as well create a special deal, ads and content updates. Using those holidays in October will allow you to generate a datapoint at the end of October to analyze if your activities had a positive influence.

The datapoint we set in September will come in handy by the end of October. We mentioned in our update last week what questions you might want to ask. If you like to check it out here is a helpful link to our post from last week.

By the end of October you have a new set of data, perhaps with a holiday special or two already done. The next step will be to use the information to adjust the target groups set for your ads and also the budget for them. Depending on the strategy you have set for your business this year, you should feel comfortable with the data you gain to make the adjustment needed.

October allows you to have a good test run with a smaller investment and hopefully good feedback for your adjustments. In November we have Thanks Giving in the US, Black Friday and also Cyber Monday and this is kicking off the main sales season. With the data gained in September, the first specials done in October with a smaller budget should make you feel prepared for the main season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – First Analytics

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We arrived at the end of September and with that we can create our first datapoint. Welcome back to our series promoting your business online in 2021, where we share tips to help you having a successful online advertisement campaign for the holiday season. Today we are taking a look at our traffic and see what adjustments we might want to consider to get the most out of our investment.

Before we get started it is important to mention our goal is to increase sales, not followers on social media. This is important for the way we analyze our data and plan target market and budget adjustments. A campaign for brand awareness and increasing followers on social media will most likely run for longer, with perhaps the goal in mind to enter a new target market and therefore investment considerations will look a bit different. But for sales oriented advertisement campaigns we have to make some more sales focused decisions to secure we get the most for each advertisement dollar invested.

We advise you to check for those three factors:

  • Traffic Data
  • Abandon Shopping Cart
  • Sales

We primarily look into location data, not necessarily gender, age or other target market specific details. It will make it easier to adjust our online advertisement campaign.

The information we get from our traffic reports will also indicate which platform is performing best for our shop. In the beginning of this series we decided that Google ads are a good way to go. Ads we have on Google will need to run until December and will see the most change. But we also considered several social media platforms and might already see that one is performing better than the other.

Our goal today is to rank the platforms we run ads on and set a data point. The questions we will ask include:

  • How well has the platform performed in terms of the three factors?
  • Has a platform manage to return our investment?
  • Should we consider shifting budget form  an underperforming platform to the others?
  • What kind of location adjustments should we consider?

Because we started each platform with the same $10 budget it is much easier to compare them to each other. A return of investment (ROI) between 20% and 30% is desirable, but might not have happen with a certain platform yet. Please keep in mind, September is not the high season for our sales cycle, just the first data point. However, if a platform has zero return and did not show any traffic increase it is safe to assume that platform is not performing in our favour. As mentioned many times in our series promoting your business online, our campaign is designed for increasing sales not awareness. Budget shifted from a platform that is not performing is a necessary decision we have to make.

September is helping with getting our first data point. Now based on the strategy we have set in the beginning we can now adjust our budget for October. Regardless which strategy you choose the budget may increase slightly for the next month, with the large portion still available during November and December.

Depending on platform performance, strategy and location our first adjustments will be necessary in October. The datapoint we established today will help us with the decision we need to make. It is advisable to check low performance platforms by mid October and the performance is not increasing one possible decision you can make is either running your ad with a low budget or use the budget assigned to this platform to increase it for a platform that is performing better.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Prepare for November

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To be prepared will allow you not only to stay ahead of the season, but also saves you time when you are getting busy with selling, shipping and customer service. Welcome back to promoting your business online in 2021 and we hope our series has helped you out so far. Today we are looking into November and see what we can prepare in advance to make it easier in our marketing campaign in Fall / Winter 2021. In our previous post we looked at October and today we are going to see what November might have in store for us.

November will for most kickoff the real holiday sale season. If you are on a tight budget a good idea is to have enough advertisement budget available for mid November until the end of the season. If you need some pointers check out our other post in our series promoting your business online in 2021.

September and October should allow you to predict where your customers are coming from. It is important to remember our goal is to increase sales, not necessarily our followers on social media. So our ads will in November look more like “special deal” and “holiday sale” and less “join us on …”

Depending on your region and target market you may want to have a special deal for Thanksgiving and Black Friday. As mentioned in our previous post it is a good idea to start a week before leading into the special day. For Black Friday you can have some additional items ready to be sold for a discounted price to gain more customers. Depending on your products you might want to “bring back” items form previous seasons to sell them at an extra discount.

November is also important to get prepared for December. Right after Black Friday you should switch your ads to accommodate the X-Mas season. Besides the keywords you use to support your store, make sure to add keywords such as Christmas Gift Ideas, Presents and other related keywords into the mix.

Some stores like to have a special event leading to the last day of special sales. Like a 12 days of Christmas or Christmas calendar, with a new item on sale every day.

Like October, we can split November in two half. We went into more detail about budget distribution in a previous post. But in general the first half of November can run with the same budget as the second half of October, allowing you to have a much larger budget available for the second half of November and December.

The traffic data from September and October should allow you to tighten the target group even more and hopefully allowing you to increase the return of investment. Keep in mind from our ads are focusing on sales, not finding new markets. Aiming for a tighter target group for your ads is therefore advisable. While you can still aim for both during September and perhaps even October. Late November is all about getting the most customers and sales.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Planing out October

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Welcome back to our series promoting your business online in 2021. We hope you had an excellent start with your ad campaigns for September and hope our previous post helped you out. While running the first campaign in September we like you to stay ahead during the season by providing some suggestions for the upcoming months. Today we take a look at October, what content you might want to prepare and how to slowly change your focus from gaining brand awareness to sales.

As always we have to make this post more general and your individual situation may not apply hundred precent to what we suggest. But we believe it will be beneficial regardless, even if you consider implement it in the future. We are more than happy to talk to your individual situation and offer free initial consultations. Just give us a call or use the link at the end of the post.

If you have been following our series so far you know that September is mainly to gather data for the upcoming season and to improve the algorithm on a minimal budget. October will provide you with opportunities to test your campaign on one or two events. Depending if you are selling your products to Canada or not, you can will have Halloween available. If you have customers in Canada you may want to consider having a special deal at Thanksgiving, which is celebrated in Canada in October.

A good strategy is to start your ads the week leading into the holiday with updates related to the events. In case of Halloween you most likely have already a strategy for your online shop. For the ads you created on Google you can switch images out to make them look more Halloweenie. Just create the images in advance, go into your Google Ads settings and switch out or add images that are in the Halloween spirit. Just make sure to remove them again after the holiday is over.

Depending on the strategy you follow for your ads, you may want to make sure you adjust your ad budget accordingly. Regardless which strategy you decided to follow. The first half of October is still less busy as the second half. As soon as we get into the second half we will have to make adjustments and this is where the first data from September can helps us out. The guidelines we provided in previous posts were designed to predict the holiday season, the data we gain during September will allow us to make smart adjustments.

Next week we will take a look at November. Staying ahead of the season and creating the content in advance will allow you to have additional time for customer service, shipping, returns and taking care of your sales cycle. Using the time now to get as much content prepared can save you time during the most busy season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Starting the Campaign

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We have reached September and can launch our online advertisement campaigns. Welcome back to our series, promoting your business online in 2021. The previous posts were designed to help you be prepared to kick off the holiday season successfully. We posted about keyword research, audience and platforms, analyzing, calculating and budgeting your online advertisements as well as tips for advertisement distribution for the upcoming season. Today we like to recap the last posts, help you to connect the dots once more and outline what the next months will look like.

September should start with a low budget to get things going. We will use this months to start building awareness for the products we are about to sell, help the algorithm to aim at the right target audience and also collect the first data to analyze so we can make adjustments during the season.

The keywords we researched should outline what content we produce to help our online ads. The combination of the right keywords for search engine advertisement plus blogposts and hashtags should increase the traffic to our store. There are several strategies you can follow and this largely depends on your situation. But your main goal should be increasing sales, which means including keywords that have been driving traffic to your site in the past should be favoured. Also limit the number on keywords, focus on traffic for sales, not gaining followers on social media.

A well balanced combination of high value to mid value keywords is in many situations advisable, especially if you have already a more established WebShop. Most important is to keep in mind that the content you produce should have value to your audience. Avoid writing blogposts just for the sake of including as many keywords as possible. Look at the value you can provide to your clients and then see if you can somehow add the relevant keywords into your post. Keep in mind you are posting more than once during the season, so you don’t have to add all keywords into one post. Because we are aiming for more sales this season we can and should have a shorter list on keywords we can repeat in future updates.

Posting on Social Media should move from brand awareness to sales. September is still a good month to do both very balanced. In October, especially more to the end of October, you may want to shift the focus more to sales updates and less brand awareness.

Our last advise for September is to let the online ads run as you created them. Even if it is tempting to adjust the target, budget and perhaps the content. Try to let the algorithm adjust to your ads without tempering and only make adjustments if there is a very big issue. September will give you the base line you need to see if your traffic increases in October, which platform to favour and how to react during the season. September is therefore mainly to collect data and let the algorithm work into your favour, which should provide you a better return when it really counts.

We hope our series is helping you and your business. We would be happy if you consider liking, sharing and if you have a question perhaps leaving a comment. We like to wish everyone a successful start into the holiday season. 

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Calculating Online Advertisement Budget

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Last week in our Blogpost series about promoting your business online in 2021 we talked about Audience and Platforms and how to categorize them based on followers, likes and other factors. In this post we will show you how to use the information from the previous week to calculate a decent Online Advertisement Budget.

Before we get started let us not forget to consider running ads on Google. You may also have relationships with other platforms where you like to run separate ads. To make it simpler we will focus in our example on Google and Social Media.

Based on the ranking of the social media platforms we explained last week, you will have a good idea where your budget will reach your audience best. It is now time to put that knowledge to use. First advise we like you to follow is to calculate with at least $10 per day per platform as your minimum advertisement budget. If you can afford more as your minimum even better.

In our example we will have Google, Facebook, Instagram, Pinterest and TikTok, which brings us to a total of 5 platforms. We therefore need to calculate with $50 per day. Our ads for the Holiday Season should start in September to help with the algorithm. It will also allow us to make our first adjustments before the season really begins. We will aim to end the campaign on the 20th December, to have last minute sales we can still ship in time. So between the 1st September and the 20th December we have 111 days. Our first calculation is therefore easy 111 days x $50 = $5,550 for our overall budget.

Next we will look at the different platforms and rank them based on the method we described in our last post. The reason we have Google as the top platform on our list is because search engines have given us a better return of investment for the type of ads we are running during the season. We therefore assign to Google a fixed 40% and will assign the rest to the remaining platforms. In our example the list will look like this:

  • Google 40%
  • Instagram 30% 
  • Facebook 15%
  • Pintrest 10%
  • TikTok 5%

Right away we can see TikTok will end up with a very small overall budget and if we divide that by 111 days we realize the platform is way below our $10 per day rule. As long as we can not increase our overall budget we will have to eliminate TikTok from the list and adding the budget to the remaining platforms. Repeat the elimination process until you are able to run an ad for a platform for at least $10 a day. We did that with our example list too and after eliminating the least performing platforms our final list will look like this:

  • Google 40% ($2,220.00 / 111 = $19.14 per day)
  • Instagram 35% ($1,942.50 / 111 = $16.75 per day)
  • Facebook 25% ($1,387.50 / 111 = $11.96 per day)

Please keep in mind this is just a simple example to calculate an overall advertisement budget quickly and is primarily aimed at small business owners with a very limited budget. However, the calculation today should allow you to get an overview and increase your success rate for your ad campaign during the holiday season. 

After we have calculated our overall available budget for each platform we are now one step closer and can use the information from today in our next post. Next Wednesday we will concentrate on distributing the budget effectively over the holiday season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Audience and Platforms

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Welcome back to our Blogpost series, promoting your business online in 2021. Last week we looked at Keywords and provided some tips. You can click on the link to see what you might have missed. Today we like to take a look at the best platforms for you to run ads for the upcoming holiday season.

teccrab presents: Promoting your business online in 2021

Quick note, we designed this series to help smaller online shop owners to increase sales during the upcoming season. However, we believe many of the more general advise can also be useful for other businesses. If our advise helps to improve your current strategy or perhaps even helped you to create one for your business, please leave a like or comment and share the post.

A good strategy for small businesses with only a handful of followers on Social Media is to run ads to increase those numbers. However, during the holiday season you may want to put your advertisement budget to better use and increase sales instead of followers. Our advise for the upcoming posts should allow you to invest your budget more efficiently.

Today we like to give you some tips to analyze your current Social Media situation to make better investment decisions for your online advertisements. Look at the platforms you are using at the moment and analyze how each of the platforms are performing. Which Social Media channel is the one your audience is engaging the most? Which one is second and if we have even more we go down the list until we have a ranking of all of them. The criteria we feel are the best to rank your Social Media Platforms:

  • Followers, Subscribers, Fans
  • Likes on Updates
  • Comments on Updates
  • Sharing Updates
  • Direct Messages

You might manage a platform with a lot of followers, but zero interaction. Meaning no likes, shares or comments. On the other hand there might be a platform where you have only a few followers, but a lot of engagement. So your audience is sharing, commenting and liking your updates. Based on a combination of the criteria mentioned above you should start your ranking list.

Sidebar: If a platform has a lot of followers and we run ads there, the chances are high the connections of our followers might see our ads and buy our products. On the other hand, the platform with only a few followers and a lot of interaction might share the ad. Leading to their connection seeing our product, reducing costs for running the ad. Either way might work. But our goal today is to get the most out of our investment for our online advertisements during the holiday season 2021.

Some other factors to consider to make the list even more accurate are location of our followers, age, gender and interest. But if you have been growing your audience more organic and not paid for followers, you can easily ignore those factors to build a list more quickly. If you however like to consider those factors and still want to have a quick list we advise to simple reduce the number of followers you don’t want to count from the overall follower number.

Another very important factor for your list is obviously sales. If your online shop allows you to track those numbers, add them as criteria to the list. No need to invest in ads for a social media platform where you already know the return will be very low. If your online shop is not tracking those information we advise you to change that. You can use Google Analytics, but many online shop platforms already have a tracking system in place. Running both will allow you to get a better picture.

In our next post we will talk about calculating an online advertisement budget followed by distributing this budget based on the list we created today, in combination of the details from next week. If you followed along so far you should be well prepared for the next steps.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Keywords

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Our first post in our series promoting your business online in 2021 is about keywords. If you have already been tracking your keywords you certainly be aware which to use and the importance of implementing the right keywords into your online activities. But if you just started, this subject can be a bit confusing. Some keywords might be more obvious than others. For example, if you are selling shoes, you want to use keywords related to shoes. But some keywords are used by too many, while others might put you into a more niche position. Finding the right keywords is important. One great tool that can help with keyword research is the Google Keyword Research tool. You can start by adding one keyword or short phrase, Google will suggest some related keywords and the more you add the more related keywords you will find.

The next step you should consider is to filter keywords and make a list of keywords you find are the most relevant to your business. When crating a list we advise to sort them into three groups. 

Group number one are essential keywords, those will be keywords that describe the product you are selling. Let say you sell amazing BLTs. Your essential keywords would be Bacon, Lettuce and Tomato. 

The second group are supporting keywords, which would be indirect related to your main product. So in the case of the BLT we could use Food, Lunch and Dinner as supporting keywords. 

Last are seasonal keywords and those are relative easy because we know the upcoming holidays. So we would use Thanksgiving, Black Friday, Christmas as seasonal Keywords combined with Gift Ideas, Sale, Presents and so forth. 

Based on your keyword list you will have to decide what kind of content you can prepare for the upcoming season. Some keywords might be useful in a Blogpost, some might work well as hashtag for social media and other might be useful to add to your online advertisement campaign. Pick some keywords you like to push on every single platform, but keep it to a manageable number. 

Depending on the platform the number of keywords varies. Blogposts might be an easy way to include many keywords, but as a tip here we like to advise that quality is better then quantity. Keep in mind you want to use the Blog as platform to provide valuable information to your customers and not spam them with irrelevant content. Just because you like to implement as many relevant keywords into your Blog to attract search engines will not move your products.

On Social Media Platforms you should consider reducing the number of hashtags to a maximum of three. More than that will in most cases look overwhelming to a human eye and most certainly not get the result you desire.

If you have a few keywords relevant to your business and use them on different platforms for a while, you will see that search engines make more meaningful connections. Your goal should be to help search engines to connect your website with relevant keywords. Valuable content on Blogposts, that might get shared by your audience, using Social Media in a smart way, plus well placed advertisement should lead to positive results.

In regards to online ads we like you to be aware they will not get you results over night. A well thought out strategy and the knowledge that a good advertisement campaign will take at least 3 month to be considered successful or a failure should be kept in mind. With that being said, make sure to stick to your keywords for a longer period of time. Imagine you start with one keyword, think it is not working and decide to replace it, right at the time the algorithm of the platform you use picked it up and associated it with your business. Wouldn’t that be unfortunate? 

We understand not everyone has a large budget available and can run a lot of great advertisement online at the same time on as many platforms as they please. But keep in mind you would waste even more time and money if you invest into one group of keywords and stop right at the moment they would have worked out for you. Online Ads will take time, especially with a small budget. However, if your ads are not doing anything for your business you might advertise on the wrong platform, use the wrong keywords or have perhaps created a to specific target group. Knowing when to adjust is as important as it is to let it run.

Next Wednesday we will take a closer look at the different platforms you can run your ads on.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

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