In our series Promoting your business online, we have talked about building a website and website structure. We as well posted a general article about online marketing and hope each of those articles were helpful. Today we want to inform you about a very important change from Google. We are sure you are well aware that Google is the most used search engine today. It is therefore important to get your website listed via Google and to make sure you are building your site based on the latest Google standards. To help users to get the best possible search experience Google had changed their search engine over the years many times. Certain standards are required to secure that your website is in good standing with Google and it is advisable to check them out if you are going to build a website.
One of the latest and very important changes is related to the increasing use of mobile devices. In the last couple years users have changed their behaviour when searching for information. Many are suing their mobile phones instead of their desktop computer to look up information. With this in mind Google has announced to change their algorithm in a way that would benefit those website that are mobile friendly compare to those that aren’t.
What does that mean for you?
Based on the information we have, mobile friendly websites will benefit from this change, if users are searching via mobile devices. Apparently the desktop search is not effected. However we have noticed a significant traffic increase to one of our websites in the last couple weeks. It is of course possible that this increase is due to the fact that Google is testing their system. We also would like to mention that we have not noticed the same change on other websites we maintain.
How to check if your site is mobile friendly?
It is very easy to check if your website is mobile friendly. Google is providing a tool to check your site for free. If you want to try it just follow this link:
What to do to get a mobile friendly website?
If you are working with a professional website developer we are confident you will be in good hands. Especially if your website was build in the last couple months, we are sure your developer team has taken care of it. If your site is a little older you may want to talk to your developer. It is possible that simple changes can improve your site and if they are easy to implement it is very likely you will get them for an affordable price. In case you have build your website yourself and don’t know how to get it mobile friendly, we can offer you to take a look and to give you an estimate. If you are planing on building a new website we would be happy to take care of your project.
How much does a mobile friendly website cost?
The cost for a website depends on so many factors. We have build a tool to calculate the cost for a website which you can find here:
It is important to mention that the calculator was designed to help you to get an idea how much a website can cost. To get a real estimate you will have to talk to a developer about your project. A good developer will not only take the information and put them online, but will also advice you which elements are necessary and what you can add later.
We offer free consultations and work with many creative developer together. If you want to talk to us about your project we are happy to assist you. Hopefully this article was useful and if you like please feel free to share it. If you would like to learn more about us check out the links below.
http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube
We hope you enjoyed our first two articles Promoting your business online: Website and Promoting your business online: Online Marketing. In this article we would like to go a little deeper into the structure of a website. Certain pages are needed in order to have a successful site. Also pages need to be structured in a certain way to make it easier for search engines to scan the content of your page. We will try to be not to technical in our post and to give you an overview what to look out for.
About Us Page
An About Page will help visitors to learn more about your business. If you are a small business you may want to have the people listed who are working in your company. A mission statement and a little history about your company will give visitors an idea what your business is about.
Beside the About Page the Contact Page is in our opinion essential. You want that visitors become clients and therefore give them options to contact you. The address, phone number and a general Email address is enough, but if you have the opportunity to add an info form we encourage you to add this too. If you are running a home business and don’t want to have your address on your website we recommend getting a PO Box. Another option is to use a office sharing service where you can also get a separate phone number.
Product / Service Page(s)
Since you want visitors to know what you have to offer you of course also need pages to showcase your products and or services. Depending on the nature of your business this can be one page or multiple pages. If you want to build an online store you also need a checkout system.
Some countries have strict rules when it comes to do business online. Some may even charge you a hefty fee if you don’t have such a page on your website. The content of the site has some main elements such as Copyright and Privacy Statement, how you handle Personal Information and Security.
This will help search engines to scan pages on your site. It might not be the first thing on the list of pages you consider adding to your site, but should be on your to do list regardless. It is also not necessary to have a link in your navigation to this page.
The pages mentioned above are in our opinion the essential pages you should have when developing a website. Keep in mind that you might be able to create a one page site that includes all the details mentioned above, but we encourage you to consider building a website with many pages at some point. Beside the content of a page we also would like to mention some more technical things to think about.
You may think that this is obvious and not worse mentioning, but we saw websites were simply a flyer was scanned and uploaded. Some other mistakes are poor descriptions, not using keywords or having to many of them. We suggest writing articles for your audience and to keep in mind that even if Google and other search engines need to be able to find certain keywords in order to list your website you shouldn’t consider them your main audience.
Even if writing is very important, pictures can help visitors to put an images to the text. Try to optimize your images to reduce loading time. Make sure that your images have an so called Alt Text so search engines know what this images is about.
Some SEO experts will tell you that Meta Keywords aren’t important, some will say they are. We think as long as you have just a few and not an endless list of Keywords you will be fine. The so called Meta Description is in our opinion much more important. The Meta Description is a short description what your business is about. Try to keep it under 160 characters because some search engines will cut your description short if you have more. You also need to secure your site with so called <H1> to <H6> tags to define HTML headings. The <H1> tag is for the most important heading and <H2> to <H6> for the lesser important. Depending on what kind of website you are building you may have to consider familiarizing yourself with the so called “.htaccess” and how to configure your so called “robots.txt”. Some platforms such as Joomla will have standard files already included. Also some of the “ready to use” website builder are taking care of this for you, but you may want or need to make some modifications.
We hope this article was informative and that you enjoy our series. Some of our upcoming topics are Online Advertisement, Social Media, Blogging and Videos. As always if you like to talk to one of our experts, we offer free consultations to help you making the right decisions for your business. Visit http://teccrab.com to learn more about us.
In our previous post in our series of “Promoting your business online” we talked about some steps you should consider when you are going to develop a website for your business. Today we would like to talk about Online Marketing and like to give you an overview what to do after your website is ready. Online Marketing starts more or less already when you are developing your website. You may have heard the term SEO, which stands for Search Engine Optimization and is important to make sure that a search engine such as Google, Bing or Yahoo actually finds your site.
But Online Marketing is so much more and includes developing strategies for your Social Media Activities, Online Advertisement, Videos and your entire Public Relations you do online. So where to start you may ask and we would like to try to point you into the right direction with this post.
1st Question: Your Website
Remember that you won’t have any traffic to your brand new website, except from yourself and your developer in case you have one. A good idea is to make sure the content on your site describes what your company has to offer. Make sure your website is optimized and easy to navigate. If your site is ready start submitting your website to search engines to get listed. Make sure you have important information on your site such as a sitemap, disclaimer and contact details. Google as well as Bing have so called Webmaster Tools which are very useful. You also should think about using Google Analytics to keep track of your traffic.
2nd Question: Budget
Make sure you have a budget for Online Advertisement and other Online Marketing Activities. If you have a developer on your site you may already have a starter package included to help your site getting a boost. If you want to try it yourself we recommend starting with a small budget to collect some data and increase the budget a little bit after the first month. Be aware that you probably won’t get any new clients when you run an ad for just a few weeks. But you should see a return after running an ad for 3 month. Many small business owners are not aware that Video Advertisement isn’t as expensive as it seems. Our CEO has published an article about this topic on LinkedIn which you can find here: “Why you should consider Online Video Advertisement”
3rd Question: Platform(s)
There are several platforms that might fit your business better than others. Make sure you are investing in the right once but be open to experiment with other options if you have the budget for it. Diversity is the key and better than putting all your money into one platform and hope for the best. If you are not sure which platforms are the best for your business we offer free consultations to help you finding the right once for you. Running a few ads on Bing or Google is for sure a good idea as well as starting building an audience via Facebook, Twitter and other social media platforms.
We hope our tips helped you to get an idea what to do. If you have any questions or would like to see what we have to offer visit http://teccrab.com
In our opinion the first step to promote your business online should be a website. A website is like your store, but in the World Wide Web. You can showcase your products and services, can have contact details available and depending on the nature of your business maybe even a shopping cart system in place. There are a few questions you should ask yourself before getting started.
1st Question: Your Budget
The first question you should asked yourself is how much money you have available for your website project. Your available budget will help you answering the next questions.
2nd Question: Platform, Host, Domain Name
Depending on the product or service you have to offer you may want to go with a WordPress Blog, a Joomla website or maybe an online store build with Magento. There are many other platforms to choose from and some are more suited for your business than others. If you are not sure which one to choose you can contact us for a free consultation. Some platforms require to be setup proper so you should check which website host is offering them. Last but not least you will have to get a domain name preferable something that is also the name of your company. Depending on the Host and the kind of domain name the cost can vary and the cheapest you can get is under $10 per month.
3rd Question: Developer
You may feel comfortable to build your first site by yourself but maybe you need professional help. Picking the right developer is an important step. Consider how much money it will cost to build the site by yourself and compare that with the costs of a professional developer. We have created a tool to give you an idea how much a website can cost. The calculator is designed to give you a general idea, prizes can vary a lot and also depend very much on the project. But we hope it will give you at least an idea. So please feel free to follow this link. We suggest to “shop around” a bit to see if you can find a developer that fits your needs, budget and can earn your trust. Trust is a very important factor when picking a developer. We suggest not to go with the fist guy, check out other options and find the one that is the right fit for your project.
After you have asked yourself those 3 questions you can go to the next step which is building the website. You may have seen many one page websites and those are often a great way to get started. But keep in mind a good website is changing, a successful website is growing and you should always try to add new content. Think of your website like a real store where you change the decoration depending on the season or add new products to your shelfs. With the right platform you will be able to create new content easily and if you have the right developer on your site it won’t be a problem to keep your website fresh and interesting for your visitors.
You also want to consider Online Marketing options such as Online Advertisement and Social Media to increase the traffic to your site. We can help you with every single step and even if you decide to go ahead and try it on your own first, it might be a good idea to have the knowledge that a professional have pointed you into the right direction.