Online Marketing Agency

Promoting your business online in 2021 – Analyzing and Budget adjustments

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Welcome back to promoting your business online, our ongoing series where we provide helpful tips for your online advertisement campaign during the holiday season. We arrived at the last days of October and need to get ready to make our first real adjustments. At this point it is very much the same for online shop owners in the US and Canada. The big ticket items in November are Black Friday and perhaps Cyber Monday, followed by the holiday season in December.

In our article “First Analytics” we talked about the questions we will have to ask ourselves. We also established our base line and can now use these information for future decisions. Today we have to prepare for the first real adjustments and have to make some hard decisions. Our tasks are:

  • Finding underperforming platforms and decide what to do
  • Adjusting or eliminating underperforming target groups and markets
  • Increasing the budget to start the first push

The first task will relate to the questions we asked earlier. To refresh, we asked ourselves how well is a platform performing and used traffic, purchases and abandoned shopping carts as our guiding factors.

The bottom line is the question if a platform has returned our investment. So if we have invested $300 in September for platform A, we like to get at least $300 back. Ideal would be a return between 20% to 30% over the investment. However, it is possible you have not seen any sales from the ads in September due to the low budget or nature of the items sold on the store. We like you to keep that in mind. September is designed to start the season, establish a baseline and have the algorithm working in our favour.

Because we started all our advertisement with the same budget in September we can very easily compare each platform based on performance. Our baseline will also guide us for further adjustments later in November. Two more articles we like you to keep in mind are:

The two articles we published in August will come in handy again. Just to refresh your memory. In those articles we talk about calculating a budget for different platforms, how to invest in platforms that matter and what the strategy for the season for each platform can be. We started with a low budget in the beginning, to kick off the season, get some baseline information and help the algorithm. We then planed to increase the budget slightly and invest heavily at the end.

With the baseline established in September we have now a better idea which platform is performing well and which is not giving us a good return. We start by removing taget groups or markets that do not perform well. For example, if we are not getting any traffic nor sales from Region A we can assume this region is not performing in our favour. Another indicator is the average time spend on the shop. If visitors from Region B are only on the store for a few seconds might indicate the interest is low. Those regions need to go onto our ignore list to make room for traffic from regions with higher sales numbers, traffic and time spend on the website. We can go even further and look at other factors, but regions is in most cases the easiest to adjust.

Our second step is to slightly increase our budget. We like to refer back to the budget calculation and distribution posts we mentioned earlier. Based on your strategy you may have already increased your budget slightly by mid October or have waited and need to increase the budget by the end of October, after making the target group adjustments of course. The slightly higher budget will be needed to help with a push at the end. The next adjustment will be right before Black Friday and will stay that way until the end of the season. But we will have a few more posts for you ready by then as reminder. 

Your tasks for now are analyzing underperforming platforms and consider removing them form your campaign. Use the budget designated for that platform to strengthen the platforms that perform better. If your social media representation is strong you can easily invest more in Google ads, if you feel ads on Social Media are still necessary keep them. The budget you assigned in the beginning of the season should lead you to more sales. In our experience the larger numbers will come in November and December, if you had already sales now you will feel more confident and have more datapoint to work with. If not and you feel an extra pair of eyes might come in handy, give us a call.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Our anniversary 

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Welcome back to our series promoting your business online, where we provide some inside tips and hopefully help you to have a more successful online marketing campaign. Today we like to reflect on some of our previous posts and also mention our upcoming 10 year anniversary.

Before we get started let us remind you, the strategy we aimed for is to increase sales. To be successful with any online campaign you will need to keep your goal in mind. Gaining more followers on social media will require a different approach than a sales oriented campaign. Also planing an event is different to sales or gaining followers. Having the right strategy and following through matters. It is also important to have a goal in mind. Those can be reaching to a certain number of followers by the end of the campaign, getting a certain number of bookings for the event or reaching a certain revenue in sales. The goal, strategy and campaign need to be realistic and in your available budget.

In the past weeks we have published many posts to get you were we are right now. We have more planed until the end of the year and hope each one is useful to you. Today we are more or less in the middle of our sales cycle. A week from now we will have to check our statistics again and consider our first budget adjustments. It is therefore a good time to see what we did to get here.

After our intro post in July 2021 we published a post about keywords in August. We were aiming to have meaningful keywords for online ads on Google as well as hashtags for social media and our Blog available. Having the keywords planed for the season allows us to get our content prepared and connected to the keywords we choose. To increase the rate of success we used the tool from Google to see how popular a keyword is so we can have a mix of high and medium keywords in our campaign.

Next step was to choose the platforms we want to use for our sales cycle. Because we are not looking for increasing our followers we had to analyze were to put our budget into to get the best return. We followed the next week up with planing our budget and by the end of August we had everything in place to start our ad campaign and how to distribute our budget in the following months.

September was the month for a soft launch with a low budget. The goal was to have a datapoint at the end of September, which will help us for the rest of the campaign. But it was also to introduce Google to our products and services for the season. While the campaigns run and the algorithm can already adjust the advertisement based on the target groups. This should get us a head start for the season. But September was also important to prepare some supporting content, some blogposts perhaps and some updates for our social media accounts.

October would depend on the target market and of course your products. Because Thanksgiving in Canada is in October you might have planed a special deal for your customers in Canada. Halloween is another event you might be interested in having a special for your customers.

To make it easy for you to follow our posts we have a category here on WordPress for you:

https://teccrab.wordpress.com/category/promoting-your-business-online/

In the upcoming posts we will continue guiding you. Next week we will talk about the first budget adjustments. We will use September as our datapoint. Depending on your strategy you may have already increased your budget slightly on one platform. By the end of October you most likely have to increase your budget and closer to the end of November once more. If you have followed our posts you should be prepared and know what to expect. Especially the posts about budgeting and budget distribution will be handy.

As we said in the beginning our agency is having its 10 year anniversary coming up. In February 2012 our agency was build with the dream to help small business owners to be successful online. Back then we couldn’t have imagined to celebrate our 10 year. In all those years we had many great projects, some very successful and others not so much. There is never a guarantee a project turns out the way you want it. But we always try our best to find the right solution for our customers and their success is our reward.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Happy Thanks Giving Canada

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We like to start today by wishing everyone in Canada all the best for the upcoming Thanks Giving weekend. Hopefully you can enjoy it with friends and family in our trying times. Our neighbours in the US will still have to wait a bit longer before they can enjoy their turkey dinner. Regardless, welcome back to our series promoting your business online, where we share some online marketing tips for the holiday season.

Our update today is a good demonstration for your own content updates for your Blog or Social Media. As we already mentioned in the intro, Thanks Giving in Canada is this upcoming weekend. By publishing a few days in advance we are providing an update and increase our chances to be seen before Canadians get busy with preparations for the event. Obviously our goal is to show small business owners what we can do for them and encourage them to contact us for their online marketing needs. Today would also be a good time for you to have a special deal ready for your customers in the great white north.

A combination of a special deal, content on your Blog, shop and social media plus online ads aiming for this event would be a good combination. If you have the budget available you can consider having an ad running in addition to your regular ads or adjust the images and description on the one you are already running. The second event where you perhaps can test your strategy could be Halloween, where you can as well create a special deal, ads and content updates. Using those holidays in October will allow you to generate a datapoint at the end of October to analyze if your activities had a positive influence.

The datapoint we set in September will come in handy by the end of October. We mentioned in our update last week what questions you might want to ask. If you like to check it out here is a helpful link to our post from last week.

By the end of October you have a new set of data, perhaps with a holiday special or two already done. The next step will be to use the information to adjust the target groups set for your ads and also the budget for them. Depending on the strategy you have set for your business this year, you should feel comfortable with the data you gain to make the adjustment needed.

October allows you to have a good test run with a smaller investment and hopefully good feedback for your adjustments. In November we have Thanks Giving in the US, Black Friday and also Cyber Monday and this is kicking off the main sales season. With the data gained in September, the first specials done in October with a smaller budget should make you feel prepared for the main season.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Prepare for December

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Welcome back to our series promoting your business online in 2021, where we share some tips to help you having a successful online marketing campaign. The last two posts were about preparing for October and November, today we take a look into December. This will conclude the preparation phase, next week we will provide some tips how to look at the first data from our campaign, which we started in September. If any of the post helped you with your campaign feel free to like, share and leave a comment.

Just looking back to our post from November, were we already talked about Black Friday and Thanksgiving in the US. With those two events we kickoff the holiday season and should have enough budget available to invest heavily into our campaigns. By the end of November we also have analyzed and adjusted our target groups. At this point we like to remind you, our campaigns are designed to increase sales, not necessarily followers on Social Media. Therefore we will be hard on the target groups, which we will talk about in our next post. The goal is to have the highest rate of return of investment.

In our posts about budget calculation and distribution we already mentioned the division of our overall budget. If you have followed our advice you should have by the end of November and during December a much higher advertisement budget available to catch shoppers for various holidays. In December we have of course Christmas, Boxing Day as well as Hanukkah and Kwanzaa. There are a few more and the assumption people will buy gifts for their family and friends as well as for themselves is very high. We therefore should do our best to be very active on Social Media and adjust our advertisements accordingly.

Depending on your own preferences you may want to create images for the season, definitely adjust your keywords and get into a more festive spirit. Adjusting your online store and perhaps have some special sales events. The 12 days of Christmas is very popular, Christmas Calendar or maybe you have special deals for other celebrations.

With the lower investment at the start of the season, you will have enough advertisement power for the time the most people shop and we hope you will see a very good return of investment. The goal for the previous posts was to get you prepared so you can concentrate on sales, shipping and customer service during the most busy time. When everything is planed you should only invest a few minutes to make adjustments like exchanging an image, publishing an update or answering a comment. From End of November until your campaign is over your should not need to adjust your budget again. The only budget adjustment you might want to do is around the 20th December. If shipping X-Mas Gifts in time for Christmas is almost impossible. To reduce disappointed customers you might want to reduce your budget and let the campaign run out to the end of December.

So far we have published every week an update for you and hope one or maybe even more of our tips were useful for your campaign. Next week we will take a look at the first data from September and give you some advise how to use the data to adjust your campaign. We will have more updates during the season, designed to be more of reminder and lighter to accommodate your busy sales season.

As we mentioned in previous posts, our advise is written more general. Not every strategy fits with your unique situation. But we hope many of the posts we published were at least helpful and pointed you into the right direction. Obviously we also hope our advise increased your confidence in us and encouraged you to reach out if you need our assistance.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021 – Prepare for November

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To be prepared will allow you not only to stay ahead of the season, but also saves you time when you are getting busy with selling, shipping and customer service. Welcome back to promoting your business online in 2021 and we hope our series has helped you out so far. Today we are looking into November and see what we can prepare in advance to make it easier in our marketing campaign in Fall / Winter 2021. In our previous post we looked at October and today we are going to see what November might have in store for us.

November will for most kickoff the real holiday sale season. If you are on a tight budget a good idea is to have enough advertisement budget available for mid November until the end of the season. If you need some pointers check out our other post in our series promoting your business online in 2021.

September and October should allow you to predict where your customers are coming from. It is important to remember our goal is to increase sales, not necessarily our followers on social media. So our ads will in November look more like “special deal” and “holiday sale” and less “join us on …”

Depending on your region and target market you may want to have a special deal for Thanksgiving and Black Friday. As mentioned in our previous post it is a good idea to start a week before leading into the special day. For Black Friday you can have some additional items ready to be sold for a discounted price to gain more customers. Depending on your products you might want to “bring back” items form previous seasons to sell them at an extra discount.

November is also important to get prepared for December. Right after Black Friday you should switch your ads to accommodate the X-Mas season. Besides the keywords you use to support your store, make sure to add keywords such as Christmas Gift Ideas, Presents and other related keywords into the mix.

Some stores like to have a special event leading to the last day of special sales. Like a 12 days of Christmas or Christmas calendar, with a new item on sale every day.

Like October, we can split November in two half. We went into more detail about budget distribution in a previous post. But in general the first half of November can run with the same budget as the second half of October, allowing you to have a much larger budget available for the second half of November and December.

The traffic data from September and October should allow you to tighten the target group even more and hopefully allowing you to increase the return of investment. Keep in mind from our ads are focusing on sales, not finding new markets. Aiming for a tighter target group for your ads is therefore advisable. While you can still aim for both during September and perhaps even October. Late November is all about getting the most customers and sales.

If you like us take a look at your ad strategy for 2021, feel free to contact us.

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Promoting your business online in 2021

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We are happy to announce a new series of promoting your business online. It will include useful tips to help for running a successful online advertisement campaign in 2021. We believe especially small business owners will find valuable information in our series, even if you have only a small advertisement budget available. Today we like to outline the content you can expect in the following weeks.

Before we get started a short Disclaimer. There is no “fits all solution” when promoting or running a business. Also every investment comes with a risk. The advise in our upcoming series about promoting your business online in 2021 is primarily aiming to help online shop owners to increase their traffic during the holiday season. However, not every online shop is the same and our strategy might not fit your situation. We therefore can not guarantee any success when following our advise, even if we believe many will benefit from our blogpost series and able to run a successful campaign. With this out of the way let us give you an outline of the upcoming content.

For consistency we have planed to published each post on Wednesdays, starting next week. The first post will be about Keywords and Keyword research. We will give you some advise how you can categorize your keywords to have an easier time to implement them into your online strategy. The week after will be about target audience and platforms you might want to consider for the upcoming holiday season. The next two posts will be about calculating and distributing your online advertisement budget for all the platforms you might want to include into your overall strategy.

When you have followed our posts in August, you should feel prepared for September. We will continue updating you during the season with tips what to look out for, how to make adjustments, what details to analyze and even how to use the data gathered to improve your campaign in the future.

If you are a small business owner, who is located in Canada or the US, and you would like to get some feedback about your planed strategy in 2021. We offer free initial consultations where we analyze your situation and give you more tailored feedback and advise. 

Hopefully you will find our tips useful and consider our services for this season our in the future. 

You can reach us at +1 833 TECCRAB that is +1 833 832 2722

You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

Our website is http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for you. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

How are we doing?

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It has been a while between our last post here on wordpress.com and our update today. As it has many others, 2020 did hit us very hard. Projects we had lined up for the Spring and Summer of 2020 were canceled and some businesses we worked with even had to declare bankruptcy. For a long time we were not sure how we can turn the tables and needed to make some significant changes. First we partnered with IONOS and with Shopify, allowing us to build attractive packages. Our first client for one of our new service packages was Style of Life Canada (styleoflife.ca). We helped them setting up a basic online store with Shopify. We advised them to build a solid structure, supported them with training and guided them with online marketing solutions and consultations. The team from Style of Life is very committed, environmental friendly and family oriented. Their values are very much in line with our own, which made it really easy for us to get behind their vision.

The new packages we were able to develop will allow smaller businesses, like Style of Life Canada, to take advantage of professional support for an affordable price. It combines the development of a basic store, training and ongoing support, guidance and consultations for up to 36 months. Our fee is calculated based on the length of the agreement, we combine the initial development cost, training and setup, add useful services such as support to build online marketing strategies, consultation, coaching and more and divide everything into an affordable monthly fee, allowing even small business owners to take advantage of having professional team on their site.

Another project we like to announce today, is our upcoming series of Blogpost. We will be publishing tips for promoting your business online in 2021. The series will be most useful for any shop owner, but we believe also helpful for other business. In our next Blogpost we will reveal an outline of what you can expect. We have planed to publish a new Blogpost for you every Wednesday.

Last but not least we like to share some details about teccrab inc.

Our phone number has changes about a year ago to a toll free number. You can reach us at

+1 833 TECCRAB that is +1 833 832 2722

We have been more active on LinkedIn lately. You can follow our LinkedIn Page at https://www.linkedin.com/company/teccrab

If you like to checkout our website you can find us still at http://teccrab.com

Interested in our WebShop Management Solution? Book a free Consultation via https://sales.teccrab.ca/wsms2021

Our friends and supporter from the construction industry will be happy to hear we also have special packages for them. You can leave your contact details to get more details here https://sales.teccrab.ca/construction-industry

Introducing “The Off Switch V2.15” by teccrab

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Logo "The Off Switch V2.15"We live in an age where technology is an important part of our lives. But by staying connected via Computers, Cell Phones, Smart Phones and other Gizmos we often disconnect ourselves from our real lives and sometimes turn into Technology Zombies.

As an Online Marketing Agency we use technology ourselves and understand how important it is to step away once in a while. This is why we would like to invite you to join us for an opportunity to turn off your devices and to talk about better ways to stay connected without disconnecting ourselves from family and friends.

The first thing we will do is to turn off our cell phones, laptops, tablets and other devices. We will even put them away and sit down with pen and paper while talking about our experiences.

To secure that everyone gets the most out of the event we would like to keep groups small. Included in the small $10.00 fee are snacks and drinks available to you during the event.

The first event is planed for Wednesday the 28th January 2015. Upcoming events can be found on our Event List.

We are looking forward to welcomeing you to “The Off Switch V2.15”

Your teccrab team