video production

INTERNeX HiGHLIGHTS – February 2014

Posted on

VideoProductionWe are very excited to announce that we started producing the INTERNeX HiGHLIGHTS for our partner INTERNeX International Exchange Ltd. again. In the first video we introduce Alexandra and Daniela, the two new PR Coordinators of INTERNeX. Alexandra will review the month of February while Daniela is giving a preview about the planed trips and events.

Both of them prepared their own script and it was also their first time in front of a camera. We thing they did a very good job and hope you will enjoy this 2 minute video.

Producing a short video like this does not take much time and can be made for a reasonable price. If you like to create your own video, we would be happy to assist you. For more information and to contact us please visit our website http://teccrab.com and ask us for a free consolation.

Advertisements

Social Media – Possible Game Changers in 2014

Posted on

SocialMedia2013vs2014Before we all go into our well deserved Holiday Mode we would like to encourage you to take a moment to read this post with our opinion on the topic Social Media in 2014. If you follow the changes some platforms made or announced in 2013 you can maybe already guess what will become important for your business in 2014. But for those who are not following every single announcement or like to hear what we think, please read on to see our prediction for 2014.

Let us start with online videos. We think this will play a much more important role in 2014. Some social media experts pointed already last year out that 2013 is the year where you need to start a YouTube Channel and we think everyone who did will have an advantage in 2014. Not necessarily because of subscribers but because they already know what works for their business and what not. How much they need to invest in 2014 and how often they need to produce videos to keep their audience entertained and informed.

videoWhen talking about videos we need to talk about video advertisement too. Video ads will also become more important in 2014. But we think you should be careful because video ads can also become an annoying factor in 2014. You may have seen the announcement from Facebook regarding video ads in their newsfeed. We are sceptical and would like you to imagine the following to understand why we are not sure that this is a good idea. Imagine you login to your Facebook account and suddenly hundreds of video ads play their message at the same time. Well, even one or two at the same time will be annoying don’t you think? Now imagine your target group will get your video message on Facebook and the reaction might be that they are annoyed by it and do not buy your product or ask for your service just because of an automatically played video ad on Facebook.

prSince we are on the topic. Did you noticed that the Rating System on your company Facebook Page is now much more visible? The rating system was implemented a while ago and is around for some time now, but was never really a big part of a company Facebook Page until recently. Now the problem is, and we know that as a fact, if you have only a few followers and even fewer rate your site just one bad rating and you end up with a low overall score. Bigger companies with many ratings may not need to concern themselves with this, but small business owner should. Because one bad rating and you suddenly have to deal with a two star overall rating and this can become a problem to encourage new customers to try your product and services.

SEO and SEMWe are sure you have noticed that videos are the main thing that will become more important in 2014, but we also would like to mention copyright issues on YouTube. If you create a video, upload this to YouTube and include any kind of footage, sound effect or music that is not 100% yours, it can happen that suddenly an ad, even if you are not monetizing your videos, is playing in front of your video. This is because of the Copyright ID system from YouTube which became an important debate in the YouTube Gamer Community. We posted about this in one of our previous posts which you can find here: “Google / YouTube Copyright controversy

We hope that our post gave you a few ideas what to do in 2014 with your Social Media and Online Marketing Strategy and Budget. What do you think will become important and to watch out for in 2014? Leave a comment below and we wish everyone a Great Holliday Season.

Your teccrab Team

Google / YouTube Copyright controversy

Posted on Updated on

VideoProductionThis topic won’t be an easy one. Let us start with an important information. We are no copyright lawyers, we provide Public Relations and Marketing Services. We advise and remind our clients to create and use their own images, content, music, video footage and explain them the risks when using material from other sites. Our support and advise is based on our own experience and certainly not a legal advise.

In this post we will express our own opinion and we hope to support some healthy discussions that have already been started. For the purpose of this post we will refer to videos created by video content creators on YouTube. We also want to mention that we try to keep this post simple and advise that you should keep in mind that this topic is actually more complicated as expressed in this post. However we hope it will still help to get an idea what is happening at the moment on YouTube.

Let’s get started.

Read the rest of this entry »

The teccrab 2013 Online Marketing and Social Media Management Seminar

Posted on Updated on

2013-OnlineMarketing_SocialMediaManagementPromoting your product and services can be challenging. For many small businesses and startups the internet seems to be a good and cheap way to do advertising. But before investing a lot of money in the wrong platform, you should know a bit more about the many different ways to promote your business, product and services online. Often a combination of more than one platform leads to a higher success than just putting everything into one online advertisement campaign.

Our weekend seminar is designed to help you to find out which platform is the best for your business. We will talk about Online Marketing in general and also talk about Social Media integration into your Online Marketing campaign. To secure that you will get the most out of our seminar we keep our groups small, only a max of 10 participant per weekend. We also decided to offer this amazing two day seminar for a very discounted price. Only $129.00 for two full days.

Included are the following topics:

Online Marketing
We will talk about Online Marketing in general. Mention the most popular platforms to promote your business, products, services or events online. Plus talk about possible combinations.

SEO and SEMSEO and SEM
You may have heard a lot about those two. SEO stands for Search Engine Optimization and SEM for Search Engine Marketing, but what does it mean? We hope we can help to get a bit more light on this subject for you in our seminar.

Blogging (Public Relations Services)Blogging
In our experience Blogging is especially for small businesses a great way to inform customers about your business, products, services, special offers and events. A Blog can be a very powerful tool to help you reaching your goals, even with a very low budget.

SEO and SEMKeywords / Tags
To help your customers finding your Blog or website you will need to add keywords so that your site pops up when someone uses a search engine. Let us guide you a little by explaining how important Keywords and Tags are.

Social Media – Overview
Our second day is all about Social Media. We will start with a little introduction and we will also combine things we learned the day before into this topic.

facebookFacebook
What is the difference between a Facebook Profile, a Facebook Page and a Facebook Group? How can you integrate them into your Online Marketing Strategy and more important should you?

twitterTwitter
Telling a storey with only 140 characters is not easy. Is Twitter really the right platform for you? Or is it just a waste of time? Let us help you to find out.

linkedinLinkedIn
We like to call it the professional Social Media Platform. You can find here professionals from around the world, but can also use it to introduce not just yourself, but your business, products and services.

google_plusGoogle Plus
The Social Media Platform from Google. Some love it, some like it, some think it is not worse spending time and money on it. We would like to introduce it to you and maybe you will be surprised that you can find your audience here.

youtubeYouTube
Videos are a great way to introduce your products and services to your audience. Let us show you how you can use YouTube as a fantastic advertising platform.

We will close each day with an hour for your questions. We believe, because our groups are small, you can be sure that your questions will be answered. We are offering this seminar for this amazing price only until the end of December 2013. If you are interested check out our Event Calendar to find which weekend is best for you. The location of the seminar will be our consultation location in Downtown Vancouver.

We are looking forward to see you soon.

teccrab presents INTERNeX HiGHLiGHTS of the week Ep. 7/2013

Posted on Updated on

VideoProductionWe started in May a new video project with INTERNeX. A show for their candidates to inform about upcoming trips, events and pub nights. We as well included in each video a short INTERNeX EXPLOReR where we introduce different locations in Vancouver.

Usually each episode is about 3 minutes long, but for episode 7 we went to see another of our clients, Craig from tangledthoughts.ca, where one of INTERNeX PR interns received a special treat. Craig is one of the best Hairdresser in Vancouver and you can usually find him in THE salon beauty bar on 505 Thurlow Street.

We needed for the production and postproduction of that video about 3 days. Little fun fact, while filming in THE salon beauty bar, another film crew closed the Thurlow Street in front of the salon to shoot a scene for the upcoming Godzilla movie. I admit it was very cool to produce a video right next to the big boys.

We also would like to mention that we had to change the format in episode 7 a little. The reason is because Clara, one of INTERNeX PR interns, is usually editing the videos. But for episode 7 we had to do the entire postproduction ourselves. Unfortunately we forgot to copy the intro and music Clara used for her videos and had therefore to improvise.

We hope you will enjoy the video and look forward to your comments.

For more information about…

teccrab inc.
http://teccrab.com – our website
http://www.facebook.com/teccrab – follow us on Facebook

INTERNeX International Exchange Ltd.
http://www.internexworld.com – website
http://www.facebook.com/INTERNeX – Facebook Page

Craig
http://tangledthoughts.ca – Blog
http://www.facebook.com/tangledthoughts.ca – Facebook Page

THE salon beauty bar
http://www.thesalonbeautybar.com – website
http://www.facebook.com/salonbeautybar – Facebook Page