Promoting your business online: Blogging

Posted on 26. May 2015

A Blog is a fantastic way to update your audience and inform them about specials, about events, new products and services as well as general information about your organization. Starting a Blog is easy but can be challenging at the same time. Today we would like to talk a little bit about some of the challenges and give you some advise how to overcome them.

Why should I have a Blog?
This is often the first question clients ask us. With so many Blogs out there, why should you start one too? The reason is simple, because you can use this platform to update your customers about situations you may not want or need to put on your website. You can also use a Blog for online promotion support, meaning you can more frequently talk about a new or existing product and “remind” your clients of its existence. Or maybe you are working on a project and want to publish updates about stages you have reached. But a Blog is also a platform that allows you to show new clients that your organization is still active. A website often reaches a stages where not that many updates happen, depending on your business of course, but a Blog allows you to be more active.

Which Platform should I use?
There are several options available. The popular once are WordPress, Blogger and Tumblr. It is advisable to check out each of them before starting your Blog, just to get an idea which one you feel more comfortable with.

What is the difference between WordPress.com and WordPress.org?
You can create an account and Blog with wordpress.com in just a few minutes. You will be a bit limited when going with the free version and have to accept advertisement on your Blog. If you want to be in total control you can download the software used to run WordPress at wordpress.org and install it on your web server. The software is open source and the download will be free. However if you decide to ask a professional to setup you Blog with WordPress be aware that they will charge you for their time. You also will have to pay for a domain and for hosing your WordPress Blog.

Your first Blogpost(s)
You will start with a blank page and this is for many the first barrier. Many of our clients who started a Blog had that experience and needed support to get through the first couple posts. Here are some tricks that might help you:

• Start writing about yourself, your organization, the products and/or services you offer
• Ask friends for feedback
• Try to work on a schedule for your updates
• Be aware that the first few post might only be read by a few people

How often should I publish a new post?
This depends on factors such as industry, your time, your audience and of course also your products and services to name a few. You are welcome to contact us for a free consultation where we can advise you further.

Self posting vs professional writer?
A professional writer can be very beneficial in the long run and can save you a lot of time and even money. However, we like to encourage clients to start their Blog on their own. To make it easier for our writers to set the right tone for your Blog we like to ask you to provide us with a draft for the first couple posts. After that we will just ask you for the topics and the research will be done by our team. We have different packages available that are based on your needs. All our packages are flexible and you can upgrade, downgrade and even pause services as you go. You will always have a professional team on your site for as long as you want. Services include maintaining the Blog, posting updates on your Blog as well as providing reports. If you are interested in learning more about us feel free to check out the links below:

http://teccrab.com – Web
http://blog.teccrab.com – Blog
http://twitter.com/teccrab – Twitter
http://facebook.com/teccrab – Facebook
http://plus.google.com/+teccrab – Google Plus
http://www.youtube.com/user/teccrab – YouTube